GoogleannouncedonitsOfficialGmailBlog,onThursday.December12,2013,thatitwasimplementingchangestoitsdefaultactionofblockingimagesinemails.Thismayhaveastrongimpactonemailmarketingbothpositivelyandnegatively.BeforethispolicychangebyGmail,userswouldseeapromptthatreads:“Imagesarenot[…]
Ithasbeenreportedthatemailswith“Video”inthesubjectlineget20%moreopens.It’seasytoassumemanypeoplewouldprefertowatchavideotogetinformationratherthanread.Onesurveyreportedthatvideoincreasedclick-throughsby96%.Thatsaid,weallknowthatembeddingvideoinemailhasbigdeliverabilityproblems,[…]
Nothingbeatsemailwhenitcomestomarketingandsales.Nothing.SocialMediamaybethemosttalked-aboutthingontheplanet,butformarketing,emailbeatssocialhands-downandremainsKing.Emailsubscribersaremorebrandloyalaswell.Anemailsubscriberismuchmorevaluablethana“socialfollower.”Withmobileusersincreasingly[…]
HowdyPartner!AreyoufeelingGoogle-lyeyedfromrackingyourbraintryingtofigureoutwhattodoaboutgettingGoogle-izedbyalltherecentalgorithmchanges?Areyouwonderingiflinkbuildingevenstillmatters?Willitgetyoursitepenalized?Let’stakeadeeperlook…ThisTownIsBigEnoughForBothofUs[…]
IfyouareinthebusinessofInternetmarketing,asanadvertiserorpublisher,andyouareusingablog;thisarticleisaimedatyou.Whydoyouhaveablog?Ihopeyouaren’tansweringthisquestionwith:“Welleverycompanyhasonenow,it’ssomethingyouhavetodo…”or[…]
Isyourwebsitescaringoffvisitorsfasterthanmalevolentspiritsinahauntedhouse?Areyourvisitorshearingavoiceintheirheadwhisper:“Goaway!”Itmaybehappeningonyoursite.Butitdoesn’thavetobethatway.Youcanfigureoutwhatpoltergeistsarelurkingonyoursiteandtakesteps[…]
WhileyoupreparetocelebratethetwelvedaysofChristmas,hereare12-holidaymarketingmistakestoavoid.RemembertheholidayortheChristmasshoppingseasonisdefinedasNovemberandDecember.Alsodon’tneglectthesespecialshoppingdaysfor2013:BlackFriday(November29),SmallBusinessSaturday(November30),andCyberMonday(December2).Mistake[…]
Howoftendoyouchangeyoursocks?Howoftendoyouwashyourjeans?Whatdoesthishavetodowithemailmarketing?Morethanyouwouldthink,Grasshopper.Whenclothesgetoldandstinky–it’stimetochangeorwashthem!Thesameholdstrueforemailcampaigns.Understandingwhenemailcreativesbecome[…]
GoogleannouncedonitsOfficialGmailBlog,onThursday.December12,2013,thatitwasimplementingchangestoitsdefaultactionofblockingimagesinemails.Thismayhaveastrongimpactonemailmarketingbothpositivelyandnegatively.BeforethispolicychangebyGmail,userswouldseeapromptthatreads:“Imagesarenot[…]