Gmail Image Changes and Your Email Marketing

Lance Hemenway Blog, Content and Creative, Data and Analytics

Google announced on its Official Gmail Blog, on Thurs., Dec. 12, 2013, that it was implementing changes to its default action of blocking images in emails. This may have a strong impact on email marketing both positively and negatively. Before this policy change by Gmail, users would see a prompt that read: “Images are not displayed.” This was followed by …

Adknowledge Announces CPM Pricing for Email Advertising

Lance Hemenway Advertising, Blog

New targeted CPM advertising promises “Google-like” results, but with a lower cost. KANSAS CITY, Mo. – Dec 16, 2013 –Adknowledge proudly announces CPM-based pricing for advertisers utilizing AdStation’s email advertising. The added pricing model promises advertisers maximized share of voice within a specifically targeted audience segment, all time-bound without any testing constraints or hurdles, with guaranteed ability to scale immediately. …

Video in email

Boost Email Open Rates With Video

Ashlea Owings Blog, Content and Creative

It has been reported that emails with “Video” in the subject line get 20% more opens. It’s easy to assume many people would prefer to watch a video to get information rather than read. One survey reported that video increased click-throughs by 96%. That said, we all know that embedding video in email has big deliverability problems, if deliverable at …

Link building

White Hat Link Building for Modern Web Cowpokes

Andi Hubbard Blog, Content and Creative

Howdy Partner! Are you feeling Google-ly eyed from racking your brain trying to figure out what to do about getting Google-ized by all the recent algorithm changes? Are you wondering if link building even still matters? Will it get your site penalized? Let’s take a deeper look … This Town Is Big Enough For Both of Us Google’s Sheriff (I …

AdStation international

Adknowledge Announces Launch of AdStation International

Lance Hemenway Advertising, Blog

Email channel opens doors to international advertisers and publishers. Kansas City, MO – November 25, 2013 – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added soon …


Is Your Blog Doing Its Job?

Cara Peppers Blog, Content and Creative

If you are in the business of Internet marketing, as an advertiser or publisher, and you are using a blog; this article is aimed at you. Why do you have a blog? I hope you aren’t answering this question with: “Well every company has one now, it’s something you have to do … ” or something similar. No. That is …

Holiday marketing mistakes

Ho-Ho-Hold It! How to Avoid 12 Holiday Marketing Mistakes

Kristin LaBatt Advertising, Blog

While you prepare to celebrate the twelve days of Christmas, here are 12 holiday marketing mistakes to avoid. Remember the holiday, or the Christmas shopping season is defined as November and December. Also don’t neglect these special shopping days for 2013: Black Friday (November 29), Small Business Saturday (November 30), and Cyber Monday (December 2). Mistake 1: No plan – …