Formostmarketers,increasingbrandengagementranksatthetopoftheirlistofpriorities.Socialmarketinghasmadegetting—andkeeping,abrandnamefront-and-centerwithconsumersfairlyeasy.Yet,thefinancialpayoffisn’tthere.Infact,theDirectMarketingAssociation(DMA)foundthate-mailoutperformssocialmedia3-to-1andthatsocialnetworks[…]
Whilesocialmarketingappearstodominatetheadvertisinglandscape,e-mailmarketingisstillaprovenmethodforreachingconsumers.Butlikeeverythingelse,ithaschangedwiththetimes.Sure,itstilllooksbasicallythesameasitdidwhenitwasintroduced,andthedeliverymethodhasn’tchanged.Butthewaypeopleaccesstheir[…]
Formostmarketers,increasingbrandengagementranksatthetopoftheirlistofpriorities.Socialmarketinghasmadegetting—andkeeping,abrandnamefront-and-centerwithconsumersfairlyeasy.Yet,thefinancialpayoffisn’tthere.Infact,theDirectMarketingAssociation(DMA)foundthate-mailoutperformssocialmedia3-to-1andthatsocialnetworks[…]