GoogleannouncedonitsOfficialGmailBlog,onThursday.December12,2013,thatitwasimplementingchangestoitsdefaultactionofblockingimagesinemails.Thismayhaveastrongimpactonemailmarketingbothpositivelyandnegatively.BeforethispolicychangebyGmail,userswouldseeapromptthatreads:“Imagesarenot[…]
Ithasbeenreportedthatemailswith“Video”inthesubjectlineget20%moreopens.It’seasytoassumemanypeoplewouldprefertowatchavideotogetinformationratherthanread.Onesurveyreportedthatvideoincreasedclick-throughsby96%.Thatsaid,weallknowthatembeddingvideoinemailhasbigdeliverabilityproblems,[…]
Nothingbeatsemailwhenitcomestomarketingandsales.Nothing.SocialMediamaybethemosttalked-aboutthingontheplanet,butformarketing,emailbeatssocialhands-downandremainsKing.Emailsubscribersaremorebrandloyalaswell.Anemailsubscriberismuchmorevaluablethana“socialfollower.”Withmobileusersincreasingly[…]
GoogleannouncedonitsOfficialGmailBlog,onThursday.December12,2013,thatitwasimplementingchangestoitsdefaultactionofblockingimagesinemails.Thismayhaveastrongimpactonemailmarketingbothpositivelyandnegatively.BeforethispolicychangebyGmail,userswouldseeapromptthatreads:“Imagesarenot[…]