Press release

It’s Official: AdStation Has Gathered Over 1.5 Billion Unique User Profiles

Lance Hemenway Blog, Data and Analytics, Industry Events

KANSAS CITY, MO–(Marketwired – Dec 18, 2014) – Today AdStation, Adknowledge’s email marketing channel, announced that it had officially reached the milestone of gathering over 1.5 billion unique consumer profiles. Each profile, compiled from response-based data, helps the AdStation network match the most relevant offer to the consumer most likely to convert. It is this marriage of data and targeting …

List cleaning

Update Neglected Data with 5 Easy Steps for Email List Cleaning

Laura Noll Blog, Compliance

Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect you as a sender and …

First-generation data

Moving Toward Mailing First-Generation Data

Laura Noll Blog, Compliance

Sending email marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. To truly understand the value of first-generation data, we must first know the pitfalls of …

Targeting

Hitting the Target: Strategies for Targeting Digital Audiences

Laura Noll Advertising, Blog, Data and Analytics

In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation development and execution.” …

Email marketing advantages

Top 5 Advantages of Email Marketing

Laura Noll Advertising, Blog

Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? …

Subject lines ebook

Stop Sending Sucky Subject Lines

Laura Noll Blog, Content and Creative, eBooks, Resources

Crafting perfect subject lines takes much more skill than one might expect. In fewer characters than your typical tweet, you must grab attention, make a point and cause just enough curiosity to inspire a click. The perfect subjects are very much a balance of art and science — involving just enough creativity to entertain while very strategically moving subscribers on …

Testing

Test, Review, Optimize and Repeat (and Repeat, and Repeat)

Ashlea Owings Blog, Content and Creative, Data and Analytics

The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our emails a couple of times …

10 Email Marketing Tips

10 Tips for Email Publishers

Matt Hoggatt Blog, Content and Creative

There are a lot of brands and marketers out there who overlook the incredible ROI of email marketing. Over the years, abuse by spammers and deliverability challenges have led many to be skeptical of email and seek other ways to reach their customers. However, despite the variety of challenges that often face email marketers, email marketing continues to be one …