Inemailmarketing,timingiseverything—rightdowntothemomentyousendanemailmessage.Whereyouraudienceis,whatthey’redoingandwhetherornotyoucancompetefortheirattentionallplayasignificantroleinconveyingyourmessage.Youmaynotwanttodeliveryour“Urgent!Actnow!”messageto[…]
Sendingemailmarketingcampaignstooldorstalelistscanresultinhighnumbersofspamcomplaints,bouncesandunsubscribes.AllthreecanflagyouraccountandIPasasenderofspam—eventuallyblockingyourmessagesfromtheinbox.Addinthatmostemailserviceprovidershavestrictcompliancestandardsdesignedtoprotect[…]
Sendingemailmarketingmessagestopurchasedemaillistsisanotoriouslydangerouspractice.Sure,youcanachievequickreach,butitcanmakeapermanentimpactonyoursender'sreputationanddeliverability.Thesolution?Marketershavefoundlong-termsuccessinbuildingandmailingfirst-generationlists.PurchasedListProblemsTotrulyunderstandthevalueoffirst-generation[…]
“Whatwillhesaytoday?”Iwonder.Iturnonmycomputer.Iwaitimpatientlyasitbootsup.IgoonlineandmybreathcatchesinmychestuntilIhearthreelittlewords:you’vegotmail.Ihearnothing,notevenasoundonthestreetsofNewYork.Justthebeatof[…]
InthelandsofB2CandB2Badvertising,nooneisastrangertotargeting.However,arecentstudyreportedthat76%ofmarketersdonotutilizebehavioraldatainsegmentationortargeting.Italsoshowedthatonly38%believetheyarecapableoftargetingprospectsversusreturningcustomers—concludingthat“there’sadisconnectbetweensegmentation[…]
Evenwiththeriseofsocialmedia,programmaticadbuying,nativeadvertisingandmore,emailmarketingcontinuestomakeasplashasoneofthemosteffectivesolutionsforreachingyourtargetaudience.Addinautomatedsolutionsforbuyingreachtoemailaudiencesandyou’resuretoseeariseinyourROIandgreatersuccessin[…]
Theprocessisprettystandard.Youcreateyouremail.Youtestit—forquality,function,usability,engagementandsoon.Youseewhatworksand,moreoften,whatdoesn’t.Makeyourchanges.Then,starttheprocessagain.Endlessly.Youmaybethinking,“oh,no,that’ssimplynottrue.Weonlyhavetotestour[…]
TherearealotofbrandsandmarketersouttherewhooverlooktheincredibleROIofemailmarketing.Overtheyears,abusebyspammersanddeliverabilitychallengeshaveledmanytobeskepticalofemailandseekotherwaystoreachtheircustomers.However,despitethevarietyofchallengesthatoftenfaceemailmarketers,email[…]
Inemailmarketing,timingiseverything—rightdowntothemomentyousendanemailmessage.Whereyouraudienceis,whatthey’redoingandwhetherornotyoucancompetefortheirattentionallplayasignificantroleinconveyingyourmessage.Youmaynotwanttodeliveryour“Urgent!Actnow!”messageto[…]