Email samples

Grabbing Attention in 3 Seconds or Less

Alyson Salva Blog, Content and Creative

What is your email saying in 3 seconds? The answer is more important that you might guess. According to eMarketer’s Email Benchmarks 2014 report, around 40% of marketing emails are read in fewer than 3 seconds. That leaves marketers very slim on time to catch attention and encourage engagement. eMarketer also reported that “…mobile devices often serve as email-vetting tools, …

Going Viral with the #ALSIceBucketChallenge

Laura Noll Blog, Content and Creative

More than one friend, this week, has asked: “What does dumping a bucket of water on yourself have to do with ALS?” The answer? On the surface, absolutely nothing — but now that you’re talking about amyotrophic lateral sclerosis (ALS), the answer is “everything.” The #ALSIceBucketChallenge and similar social campaigns take advantage of the basic principles of network marketing to distribute …

Get into the inbox

5 Tips for Getting into the Inbox

Matt Hoggatt Blog, Delivery

People have been saying that email marketing is “dead” for quite some time, but with a quick look at some statistics from 2014, it becomes obvious that email continues to be one of the most effective marketing tools available. In fact, it’s reported that 95% of consumers use email, and 91% of users check their inbox at least once a …

Publisher data

Make the Most of Your Data

Kristin LaBatt Blog, Data and Analytics

Data is the key element for all AdStation products. In addition to the standard reporting features, AdStation has the capability for publishers to receive data unique to each clicker – greatly increasing the amount of information provided to you. We also accept demographic attributes for each user, potentially increasing your chance of receiving geo-targeted, branded campaigns. Enhanced Redirect provides publishers …

New features

Reengagement Strategies for Email Marketers

Andi Hubbard Blog, Content and Creative, Data and Analytics

Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular online activity with 94% of Internet users regularly sifting …

[Video] Are Your Messages in the Inbox?

Laura Noll Benchmarks, Blog, Delivery

With 70% of “this is spam” complaints being made up of marketing messages, it’s no surprise that email marketers face a few challenges in the medium — the biggest of which is reaching the inbox. In fact, spam costs American firms and consumers nearly $20 billion each year. That’s like buying water for the entire world, twice. Or Iceland. You …