Redefinedesign?Forgetaboutit.Designevolvesand,especiallywheretheonlineworldisconcerned,it’sbeenmakinghugestridesforyears.Designisnolongertheactof“makingitpretty.”Withtheriseofdata-drivendesign,it’snowasmuchofascienceasitisanart—thosethathavemastered[…]
Foradvertisers,infiltratingthemobilespaceatfullforceisn’teasy.Screensaresmaller,contentisrefinedandtheexperienceisoptimizedforease,speedandefficiency.Inanenvironmentwhereuser-friendlydesigncomesatasignificantpremium,advertisersarechallengedtoinnovatebeforetheirreachiscompromised.AtMediaNext2014,JeffBarish,Head[…]
Redefinedesign?Forgetaboutit.Designevolvesand,especiallywheretheonlineworldisconcerned,it’sbeenmakinghugestridesforyears.Designisnolongertheactof“makingitpretty.”Withtheriseofdata-drivendesign,it’snowasmuchofascienceasitisanart—thosethathavemastered[…]