Redefinedesign?Forgetaboutit.Designevolvesand,especiallywheretheonlineworldisconcerned,it’sbeenmakinghugestridesforyears.Designisnolongertheactof“makingitpretty.”Withtheriseofdata-drivendesign,it’snowasmuchofascienceasitisanart—thosethathavemastered[…]
Foradvertisers,infiltratingthemobilespaceatfullforceisn’teasy.Screensaresmaller,contentisrefinedandtheexperienceisoptimizedforease,speedandefficiency.Inanenvironmentwhereuser-friendlydesigncomesatasignificantpremium,advertisersarechallengedtoinnovatebeforetheirreachiscompromised.AtMediaNext2014,JeffBarish,Head[…]
Alternativelytitled:WhyLong,Boring,UninterestingandOverlyComplicatedSubjectLinesWithoutAnyRealPointGoCompletelyUnreadButthenthatjustprovesourpoint.Notallemailsareread.(Duh.)Noonehastimeforlow-qualityemailmarketing.Yourfirstimpressionisoftenyourlast.So,it’sinyourbestinteresttouseyour[…]
Trust.It’sthesocialsupergluethatbindsyoutoyourownsuccess.And,youmakethatsuperglue—allbyyourself.Unlessyouscrewitup.(Donotscrewitup.)Trustisimportant.Whetherit’syourpersonallifeoryourbusinesslife,trustmustalwaysbeearnedandit’snevereasytoregainoncelost.Emailmarketing[…]
It’strue.ForresterMarketingreportedthat,inonestudy,includingamarketingvideoinemailcampaignsimprovedclick-throughratesbyasmuchas300%.Intriguedyet?Well,that’snotall…ThePerfectPairLikerootbeerandicecreamorskinnyjeansandhipsters,videoandemailareanaturalmatchmadeonline.78%of[…]
Theanswerismoreimportantthanyoumightguess.AccordingtoeMarketer’sEmailBenchmarks2014report,around40%ofmarketingemailsarereadinfewerthan3seconds.Thatleavesmarketersveryslimontimetocatchattentionandencourageengagement.eMarketeralsoreportedthat“…mobiledevicesoftenserveasemail-vettingtools,enablingconsumerstoquicklyread[…]
Morethanonefriend,thisweek,hasasked:“WhatdoesdumpingabucketofwateronyourselfhavetodowithALS?”Theanswer?Onthesurface,absolutelynothing—butnowthatyou’retalkingaboutamyotrophiclateralsclerosis(ALS),theansweris“everything.”The#ALSIceBucketChallengeandsimilarsocialcampaignstakeadvantageofthebasicprinciplesof[…]
Buildingandmaintainingreliablerelationshipswitheachofyourclientscanbeoneofthebeststrategiesforensuringcustomersatisfactionandretention.Thechallenge,though,comesinscalingyourstrategiestoefficientlyconnectwithmanycustomersonapersonallevel.Enteremail.Sendingandreadingemailisthemostpopularonlineactivitywith94%[…]
Redefinedesign?Forgetaboutit.Designevolvesand,especiallywheretheonlineworldisconcerned,it’sbeenmakinghugestridesforyears.Designisnolongertheactof“makingitpretty.”Withtheriseofdata-drivendesign,it’snowasmuchofascienceasitisanart—thosethathavemastered[…]