Whenitcomestoonlinemarketing,emailisoneofthemostpowerfultoolsyouhave.Socialmediamightbethelatestsexymedium,butwhenitcomestogeneratingleads,nurturingcustomerrelationshipsandprovidinglong-termgrowth,emailisstillincrediblyeffective.It’seasytouse,pricedrightanditworks.Here’sproof:Even[…]
Growingyouremaillistcanbeachallenge.Manymailersturntopromotionsandgiveawaystosweetenthedealforpotentialsubscriberswhileencouragingthemtoprovidetheirinformation.Incentivescanbeexcellenttoolsforlistgrowthwhenusedcorrectly—andwecanhelpyoudojustthatbyaskingafewsimplequestions.[…]
Historically,thekeytoemailadvertisinghasbeendeliverability.Ifausertendstoopenhismailand/orrespondtoit,messageswilldefinitelybeplacedintheinbox.Ifrecipientsignoremailings,they’regoingtowindupinthejunkfolder.Thedaysofblindlyfiringoutasmanyemailsaspossibletorandomemail[…]
With70%of“thisisspam”complaintsbeingmadeupofmarketingemails,it’snosurprisethatmarketersfaceafewchallengesinthemedium—thebiggestofwhichisreachingtheinbox.SomemarketingexpertspointedoutthatcontentrelevancecanmakeallthedifferenceinavoidingISPfiltersandhavingyourmessagedelivered.Now,[…]
Addingalinktoyouremailisn’tparticularlydifficult—butaddingmultipleandweighingwhattolinkandwherecanbeanotherstory.Linkplacementandcallstoactioncanmakeorbreaktheeffectivenessofyourmessage.Improvingthereturnonyourinvestmentoftimeandresourcescanbeafewstrategicstepsaway.Limitthenumber[…]
Newslettersarehighlypowerfulemailmarketingtools.Eachpieceofthemisstrategicallybuilttoensurethatsubscribersreadyourmessage,clickyourlinksandcreateanefficientROI.It’stooeasy,though,togetstuckintheviciouscycleofhaphazardlyregurgitatingcontentinaneffortto“justreleaseastory”ormeetdistribution[…]
Responsivedesignhasgrowninnecessityasdesignersanddevelopersaimtocreateaconsistentuserexperienceacrossthebarrageofdevicesausertouchesdaytoday.Inemaildevelopment,thatgoalisonlycomplicatedaswe’rechallengedtoaccommodatetheuniqueneedsoftheever-growinglistofemailclients,browsersandappsincirculation.[…]
Emailmarketingcontinuestorankamongthemosteffectivestrategiesforconnectingwithyourtargetaudience.However,withconstantgrowthinthedigitalspace,it’seasytolosetrackofjusthowpowerfulthetried-and-truemediumcanbe.Don’tjusttakeourwordforit—checkoutthese23industry-changingemailstatisticsfromacross[…]
Whenitcomestoonlinemarketing,emailisoneofthemostpowerfultoolsyouhave.Socialmediamightbethelatestsexymedium,butwhenitcomestogeneratingleads,nurturingcustomerrelationshipsandprovidinglong-termgrowth,emailisstillincrediblyeffective.It’seasytouse,pricedrightanditworks.Here’sproof:Even[…]