Mobile email

Mobile Email Offers Out-Performing All Other Email

Laura Noll Benchmarks, Blog, Delivery

New data released in the industry is causing a stir around mobile email. With recent reports stating that mobile email conversion rates jumped 70% in the last year and that offers are the mobile widely preferred content to receive, mailers are quickly jumping on board to deliver mobile optimized email offers to make money from their lists. AdStation collected current …

Audience engagement

Measuring the True Value of Audience Engagement Across Digital Media

Laura Noll Blog, Content and Creative, Delivery

The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are …

Why email

Why Email? Why Not?

Laura Noll Blog, Content and Creative

A dirty little secret: most of my blog posts begin as questions someone asked. In truth, it makes it easier to have a conversation and relay information than to just regurgitate marketing messages you don’t really want to hear. You can thank me later. All too often, though, I get caught up answering those questions in a how you should …