Recently,we’vehadalotofconversationsaboutcontentmarketing.First,whatiscontentmarketingreally?Theformalizeddefinitionstatesthat“contentmarketingisthemarketingandbusinessprocessforcreatinganddistributingrelevantandvaluablecontenttoattract,acquire,andengageaclearlydefinedandunderstoodtargetaudience–withtheobjectiveofdrivingprofitablecustomer[…]
Therearemanyvariationsofmobileinboxesavailablebasedondeviceandloyalties.Earlierthisyear,Googleannouncedthatitnowhad900millionusersonamonthlybasis.Atthesametime,theyalsoreleasedthat75%ofGmailusersareopeningtheiremailonamobiledevice.So,itisonlynaturalthatGooglewould[…]
Inourlastpost,wetalkedabouthoweffectivemobileengagementhasbecomeforemailmarketing.Wesharedinterestingfactoids,like45%ofemailopensoccurviaamobiledevice,andthatemailisstillthemostaffordablewaytoconnectwithyourclientbase.Wewouldliketoexpandonthenumbersassociatedwithemailmarketing[…]
Recently,we’vehadalotofconversationsaboutcontentmarketing.First,whatiscontentmarketingreally?Theformalizeddefinitionstatesthat“contentmarketingisthemarketingandbusinessprocessforcreatinganddistributingrelevantandvaluablecontenttoattract,acquire,andengageaclearlydefinedandunderstoodtargetaudience–withtheobjectiveofdrivingprofitablecustomer[…]