The State of Content Management

Lance Hemenway Blog, Content and Creative, Data and Analytics Leave a Comment

Recently, we’ve had a lot of conversation about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A translated definition …

Inbox by Gmail

Recent Updates for Inbox by Gmail

Ashlea Owings Blog, Delivery Leave a Comment

There are many variations of mobile inboxes available based on device and loyalties. Earlier this year, Google announced that it now had 900 million users on a monthly basis. At the same time they also released that 75% of Gmail users are opening their email on a mobile device. So, it is only natural that Google would have their own …