Trusted content

How to Deliver Trusted Content in Email

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one avoid becoming email spam? Email …


Knowing the Challenges of Email Marketing

Meghan Flavin Advertising, Blog, Content and Creative Leave a Comment

Email is not dead, not matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges.  When looking at the engagement, it is imperative to understand the potential challenges of email marketing before …

Email Campaigns

5 Tips for Great Email Campaigns

Meghan Flavin Blog, Content and Creative, Delivery Leave a Comment

We’ve been reflecting on what has been working and what we can improve upon when it comes to great email campaigns. We would like to think that all of our emails are opened and read and the appropriate actions were taken, but we are also realistic. When we start to analyze the information, it is clear that some of the most …


5 Trends of Digital Buyers

Meghan Flavin Advertising, Blog, Data and Analytics, Delivery Leave a Comment

With the tendency of buyers to expect, almost demand, instant gratification (thanks to the cell phone industry for the technology boost), companies are having to look at their buyers differently. Digital buyers have a few key differences associated to their habits than a traditional buyer would. 1. Digital buyers are more knowledgeable. Due to having unlimited information at our fingertips …