Howdoyoucalculatewhetheryourmarketingeffortsareworking?Doyoulookatyouremailopenrates?Doyoucheckyourclick-throughpercentages?Haveyouevercalculatedyourchurnrate?Doyouknowthelifetimevalueofacustomer?Thesearealleffectivewaystotellifyourmarketingeffortsarecausingthedesired[…]
Youremailsubscribersareimportant,notonlytoyouroverallmarketingplanbuttoyourdigitalplaninparticular.Whydoyouask?Becausetheyhavespecificallyaskedoragreedtoreceiveyourinformation.Theyareapre-qualifiedgroupofpeoplethatalreadyfindvalueinyouroffering.Youremailsubscriberstrustyourbrandand[…]
Howdoyoucalculatewhetheryourmarketingeffortsareworking?Doyoulookatyouremailopenrates?Doyoucheckyourclick-throughpercentages?Haveyouevercalculatedyourchurnrate?Doyouknowthelifetimevalueofacustomer?Thesearealleffectivewaystotellifyourmarketingeffortsarecausingthedesired[…]