Email samples

Grabbing Attention in 3 Seconds or Less

Alyson Salva Blog, Content and Creative

What is your email saying in 3 seconds? The answer is more important that you might guess. According to eMarketer’s Email Benchmarks 2014 report, around 40% of marketing emails are read in fewer than 3 seconds. That leaves marketers very slim on time to catch attention and encourage engagement. eMarketer also reported that “…mobile devices often serve as email-vetting tools, …