Email stats

Top 5 Email Stats You Must Know Now

Cara Peppers Benchmarks, Blog Leave a Comment

Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. Including more than 84% of US Internet users, email extends even farther than online social networks which only reach slightly over …

Effective links

Creating Effective Links

Cara Peppers Blog, Content and Creative

Adding a link to your email isn’t particularly difficult — but adding multiple and weighing what to link and where can be another story. Link placement and calls to action can make or break the effectiveness of your message. Improving the return on your investment of time and resources can be a few strategic steps away. Limit the number of links Generally, …

Big data

How Can “Big Data” Help You?

Cara Peppers Blog, Data and Analytics

Digital marketing is scary to some because it’s extremely easy to tell what works and what doesn’t. It sounds counterintuitive, but this is intimidating because it means you will come face to face with failure. Knowing what to do with that failure is what will make you successful. If you see something that’s not working – stop doing that. Nowhere …

Marketing sins

7 Marketing Sins That Scare Away Prospects

Cara Peppers Blog, Content and Creative

What if I told you, that you could be scaring off several to many prospects per day—without even being aware of it. “Ignorance is not bliss” in this case. Ignorance here is costing you customers. While these are only metaphorically “sins,” nonetheless, they could be sending your bottom line to hell in a hand basket. In this article, we’ll help …


Is Your Blog Doing Its Job?

Cara Peppers Blog, Content and Creative

If you are in the business of Internet marketing, as an advertiser or publisher, and you are using a blog; this article is aimed at you. Why do you have a blog? I hope you aren’t answering this question with: “Well every company has one now, it’s something you have to do … ” or something similar. No. That is …

To Buy Traffic Or Not To Buy Traffic

Cara Peppers Blog, Monetization

That is the question, and it’s one that pops up quite a bit. The answer depends on what you want to achieve based on your sales and marketing goals as well as how much time and money you have available. The bottom line is that you have to continually work to increase site traffic in order to generate revenue. There …