Taking Steps to Protect Customer Data

Jessie Sight Blog, Compliance Leave a Comment

The FTC enforces the CAN-SPAM Act, which regulates compliance standards for sending commercial email. The FTC also protects consumers by enforcing against “unfair and deceptive trade practices.” With all of the recent data breaches over the last few years, the FTC is concerned about the consumers whose personal information has been hacked, leading to identity theft and other issues. It …

CASL compliance

CASL vs. CAN-SPAM: Differences in Email Compliance Law

Jessie Sight Blog, Compliance

Canada’s Anti-Spam Law (CASL) went into effect on July 1, 2014, and has since changed how many businesses, like AdStation, are able to support Canadian traffic. CASL applies to all commercial emails that companies send to users in Canada. Read on to understand the differences between CAN-SPAN and CASL compliance. 1. Consent CAN-SPAM: CAN-SPAM is technically an opt-out law, not …

List cleaning

Unsubscribe and List Cleaning Best Practices

Jessie Sight Blog, Compliance Leave a Comment

Users are receiving more email than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailing to users who want to receive your mail. Mailing to users who don’t want it hurts your list …

Compliance requirements

AdStation Compliance Reminders

Jessie Sight Blog, Compliance

As part of our ongoing commitment to quality, AdStation publishers must adhere to a set of compliance guidelines set forth in our publisher agreement. To ensure your account is protected and up to date with the latest information, follow these compliance requirements: Email header information must not be false or misleading. In the “From Line” of all emails, you must …

Is Your Prospect’s Security Program Blocking Your Message?

Jessie Sight Blog, Compliance, Delivery

Did you know that some security and firewall programs are blocking many links—even text links? To some degree, they may even be blocking your own logo … or maybe even family pictures if they are a certain image size. “OK,” you’re thinking, “that shouldn’t be too big of a problem for a workaround.” Think again.  “Blocked” means erased, wiped out, …