The State of Content Management

Lance Hemenway Blog, Content and Creative, Data and Analytics Leave a Comment

Recently, we’ve had a lot of conversation about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A translated definition …

Press release

If You Send Email, You Can Get an Apple Watch from AdStation

Lance Hemenway Blog, Monetization

AdStation, Adknowledge’s email channel, is putting its money where its mail is. Beginning today, AdStation will launch a limited-time promotion giving email publishers an Apple Watch just for trying the AdStation mailing platform. “Once publishers see what we’re capable of, we believe that they’ll be with us for life,” said General Manager of AdStation Matt Hoggatt. “Of course we’re very …

Press release

It’s Official: AdStation Has Gathered Over 1.5 Billion Unique User Profiles

Lance Hemenway Blog, Data and Analytics, Industry Events

KANSAS CITY, MO–(Marketwired – Dec 18, 2014) – Today AdStation, Adknowledge’s email marketing channel, announced that it had officially reached the milestone of gathering over 1.5 billion unique consumer profiles. Each profile, compiled from response-based data, helps the AdStation network match the most relevant offer to the consumer most likely to convert. It is this marriage of data and targeting …

Press release

Adknowledge Unveils AdStation Custom Audiences

Lance Hemenway Advertising, Blog

AdStation, Adknowledge’s email channel, announced the launch of AdStation Custom Audiences, a new product featuring innovative technology that allows advertisers to target new consumers with unparalleled granular demographic and behavioral data. “AdStation Custom Audiences fundamentally changes the way people will advertise online,” said General Manager of AdStation, Matt Hoggatt. “We’ve been testing this product for several months, and the results …

The Death of Guest Blogging?

Lance Hemenway Blog, Content and Creative

If you really think about it, it was bound to happen. Like all SEO tricks, Google will take exception with them and shoot them dead. It’s obvious that Penguin and Panda were only the beginning of more to come. And more has come. This blog post by Google’s Matt Cutts on January 20, 2014 says it loud and clear and …

Gmail Image Changes and Your Email Marketing

Lance Hemenway Blog, Content and Creative, Data and Analytics

Google announced on its Official Gmail Blog, on Thurs., Dec. 12, 2013, that it was implementing changes to its default action of blocking images in emails. This may have a strong impact on email marketing both positively and negatively. Before this policy change by Gmail, users would see a prompt that read: “Images are not displayed.” This was followed by …

Adknowledge Announces CPM Pricing for Email Advertising

Lance Hemenway Advertising, Blog

New targeted CPM advertising promises “Google-like” results, but with a lower cost. KANSAS CITY, Mo. – Dec 16, 2013 –Adknowledge proudly announces CPM-based pricing for advertisers utilizing AdStation’s email advertising. The added pricing model promises advertisers maximized share of voice within a specifically targeted audience segment, all time-bound without any testing constraints or hurdles, with guaranteed ability to scale immediately. …

AdStation international

Adknowledge Announces Launch of AdStation International

Lance Hemenway Advertising, Blog

Email channel opens doors to international advertisers and publishers. Kansas City, MO – November 25, 2013 – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added soon …

Google Hummingbird Webmaster Tools

Use Google Webmaster Tools to Work Around Encrypted Search Data

Lance Hemenway Blog, Data and Analytics

It was undoubtedly a sad and tragic day when Google decided to start encrypting keyword data. In your Google Analytics, more and more, you began seeing: (not provided). This “Google Hummingbird” update doesn’t have to be the SEO killer it may appear to be. There are other ways you can obtain information that will give insights to the keywords bringing …