Email response

Key Factors for Gauging Email Response

Laura Noll Blog, Data and Analytics Leave a Comment

How does a company gauge the success of their email campaigns? Are there key factors that can help increase the conversion rate of these campaigns? Of course, and those factors can vary depending on the goal of your email and the audience you are approaching. Here are a few key factors and basic tips to help gauge the effectiveness of …

mobile-email

What Mobile Email Means for Your CTR

Laura Noll Blog, Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …

Marketing automation

4 Ways Marketing Automation Will Save Your Campaign

Laura Noll Advertising, Blog, Monetization

New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer acquisition and retention. Where implemented, automation solutions can amplify your ROI with boosted reach, engagement and even drive revenue while expediting your efforts with more accuracy and …

Business email

6 Reasons Why Your Business Email Isn’t Getting Clicks

Laura Noll Blog, Delivery

Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: Does your business email have a busy header with multiple …

Runner's Guide to Email

Runner’s Guide to Email

Laura Noll Blog, Content and Creative

In the midst of early summer half marathon training, I realized that these worlds of mine — running and email — aren’t quite so different. In fact, many of the secrets runners use in their training can help us be significantly better marketers when applied to email. Runners rarely dive headfirst into running without a goal or strategy. For some, …

Mobile email

Mobile Email Offers Out-Performing All Other Email

Laura Noll Benchmarks, Blog, Delivery

New data released in the industry is causing a stir around mobile email. With recent reports stating that mobile email conversion rates jumped 70% in the last year and that offers are the mobile widely preferred content to receive, mailers are quickly jumping on board to deliver mobile optimized email offers to make money from their lists. AdStation collected current …

Audience engagement

Measuring the True Value of Audience Engagement Across Digital Media

Laura Noll Blog, Content and Creative, Delivery

The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are …

Why email

Why Email? Why Not?

Laura Noll Blog, Content and Creative

A dirty little secret: most of my blog posts begin as questions someone asked. In truth, it makes it easier to have a conversation and relay information than to just regurgitate marketing messages you don’t really want to hear. You can thank me later. All too often, though, I get caught up answering those questions in a how you should …

Media Next quote

3 Easy Steps for Improving Your Content Archives

Laura Noll Blog, Content and Creative

Content archives play hugely beneficial roles in keeping traffic rolling through your site and fueling your monetization efforts. As you add content to your website — through a blog, landing page or otherwise — you are adding to the library of keywords that can help you to be found online. With proper SEO optimization and maintenance of those keywords, your …

relevant-content

4 Tips for Creating Relevant Content

Laura Noll Blog, Content and Creative

Plenty of times, we’ve talked about content relevance being a key factor in achieving great open rates and consistent email deliverability. But just how do you build that relevance? Know who you want to talk with and ensure that your audience is the same audience that’s already on your website and engaging with your brand. Know their interests and what …