Avoiding Fingerprinting by Changing Your Socks

How often do you change your socks? How often do you wash your jeans? What does this have to do with email marketing? More than you would think, Grasshopper. When clothes get old and stinky – it’s time to change or wash them! The same holds true for email campaigns. Understanding when email creatives become […]

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Posted In Email Marketing

Use Google Webmaster Tools to work around encrypted search data

It was undoubtedly a sad and tragic day when Google decided to start encrypting keyword data. In your Google Analytics, more and more, you began seeing: (not provided). This “Google Hummingbird” update doesn’t have to be the SEO killer it may appear to be. There are other ways you can obtain information that will give […]

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Posted In SEO & SEM

Crucial Tweets for Twitter Marketing

Twitter provides you with a great opportunity for marketing and promoting your brand. If you aren’t using Twitter to promote your brand, you should be. This guide will show you some very simple steps you can take to make twitter benefit your brand and your customer. These are great for getting more people to follow […]

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Posted In Social Media

Let’s Get Engaged

How customer engagement is a lot like dog training. It dawned on me today, while training my newly acquired puppy, that getting your customers to engage with you is a lot like dog training. It’s part of psychology and highly motivated by rewards. Fetch Reciprocity. I give you something and you do something for me, […]

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Posted In AdStation

Essential SEO for Blogs in Any Algorithm

Google seems to be rolling out algorithm updates one after another. Many speculate the death of SEO, while others remained confused. What helps? What hurts? SEO is certainly not dead. Core principles of SEO remain. Let’s review simple, essential things you can do to keep your blog posts optimized. Keywords: You can’t Rank For Everything […]

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Posted In SEO & SEM

Go Mobile or Go Home – Mobile Fitness Checklist

Have you realigned everything you are doing to be mobile-friendly and mobile-optimized? If you haven’t, you’d better stop ignoring its importance. Do it now. It’s time to: “Go Mobile or Go Home.” Your prospects and viewers are arriving more and more on mobile devices. If your sites and emails are not translating well for mobile, […]

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Key elements that turn your email list into a cash machine

Are your email marketing results not what they used to be? Perhaps they’ve never been what you really need. Maybe what you are doing is wearing out your welcome shortly after your opt-in introduction. Perhaps in your effort to squeeze every bit of sales juice out of your list, what you are doing is too […]

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Posted In Email Marketing

Is Article Marketing Dead or Dying?

Google’s Penguin put the deep freeze to and Panda bear-paw slapped the article directories seriously hard. That left many wondering if article marketing is dead or dying. Dead? No. Dying? Well, what’s dying is only the former practice of using articles from article banks that thousands of others also use. All is not lost. As […]

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Posted In SEO & SEM
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