To Buy Traffic Or Not To Buy Traffic
That is the question, and it’s one that pops up quite a bit. The answer depends on what you want to achieve based on your sales and marketing goals as well as how much time and money you have available. The bottom line is that you have to continually work to increase site traffic in […]
Read More4 Moves To Make With Your Content
Experience is everything to customers. They want the total package: interaction, personalization, uniqueness and creativity. Engaging your customers and motivating them to participate with your brand online through your content offerings is one of the quickest ways to snip some time off the sales cycle and drive revenue. Putting these four content moves into motion […]
Read MoreSocial Media without Images: A Roadmap to Failure
OK, you’ve gone into social media big-time. You’ve hired a Social Media Manager you hope will become a Director someday. You’ve allocated what you consider megabucks to make your social media experience successful. One of the questions your new hire asked is still resonating with you: “What kind of images are we using to support […]
Read MoreThe Art of Email Engagement
For most marketers, increasing brand engagement ranks at the top of their list of priorities. Social marketing has made getting — and keeping, a brand name front-and-center with consumers fairly easy. Yet, the financial payoff isn’t there. In fact, the Direct Marketing Association (DMA) found that e-mail outperforms social media 3-to-1 and that social networks […]
Read More5 Tips For Mobilizing Your E-mail Campaigns
While social marketing appears to dominate the advertising landscape, e-mail marketing is still a proven method for reaching consumers. But like everything else, it has changed with the times. Sure, it still looks basically the same as it did when it was introduced, and the delivery method hasn’t changed. But the way people access their […]
Read MoreLearning To Share
As you were growing up, you categorized kids in your classes from K-6 as either “sharers” or “non-sharers.” Sometimes that meant sharing a treat your Mom packed in your sack lunch … or, maybe it was sharing your extra pencil when both of your pals broke during a test. You shared because that’s who you […]
Read MoreKeeping Your Brand in Focus
There comes a time in the life of any company (or product) when its acceptance by its primary customer base has to be rejuvenated in order to re-awaken interest (and jumpstart your ROI). But before you take that step, ask your customers what they think. And I don’t mean just current customers. Ask those who […]
Read MoreIs Your Prospect’s Security Program Blocking Your Message?
Did you know that some security and firewall programs are blocking many links—even text links? To some degree, they may even be blocking your own logo … or maybe even family pictures if they are certain image size. “OK,” you’re thinking, “that shouldn’t be too big of a problem for a workaround.” Think again. “Blocked” […]
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