How Spreading Gossip Can Super-Size Your Conversion Rate
People have relied on consumer reviews since the dawn of time. After all, the cavemen had to figure out the best hunting spots from someone, right? Back in the day, it was called Word of Mouth. Now it’s called Social Media. In less sophisticated circles, it’s called gossip. Regardless of the label, consumer reviews can […]
Read MoreGenerating Power for Your Global Campaign
The global marketing trend is expected to continue this year as companies of all shapes and sizes try to expand their reach and find new customers. Internet marketing is a fairly inexpensive way to test the international waters, but there is a right way and a wrong way to go about it. Here are a […]
Read MoreCutting Big Data Down to Size
Marketers have a love-hate relationship with Big Data. When it lands you in the bull’s-eye of your target audience, you love it. But when it takes forever to sift through the ever-increasing piles of stats to find that bull’s-eye, the relationship gets a little tedious. As new marketing channels continue to sprout, you can expect […]
Read MoreTesting Tools: How Technology Has Changed the Game
As a performance marketer, you know the need for testing. Whether it’s a simple A-B split test or a complex test where each variable of the message is tested, the digital testers today can learn quite a bit from those who created direct mail …the ‘snail mail’ now looked upon somewhat derisively by those who’ve […]
Read MoreGetting the Most from Your Network
Improved ROI, new lead generation and remarketing opportunities are just a few reasons why so many advertisers offer partner programs. The sole purpose of a partner program is to churn an additional profit. Setting up a partner program is the easy part; managing it for profitability is more difficult. Money-making programs are expertly managed on […]
Read MoreBranding on Pinterest: 4 Things to Think About
Eye-catching graphics and stunning visuals (aka creative) make a marketing campaign. Consumers are instantly drawn to the visual world, so it’s really no surprise that the popularity of social media platforms that focus on images has skyrocketed. Pinterest alone has more than 25 million U.S. pinners. Initially touted as a medium for sharing visual content, Pinterest has […]
Read MoreTop Secret Strategies for Crafting Irresistible E-mails
There is some good news and some bad news for e-mail marketers. The good news is that the average person spends at least 30% of his day checking e-mail, which solidifies its place at the front of the line when it comes to the most effective advertising tools. The bad news is that the average […]
Read MoreSocial Gaming: Money Maker or Money Taker?
I just love a good game of Words with Friends, don’t you? Even though it’s just a friendly competition, I can’t help feeling satisfied when I arrange a 96-point word for a win. Social gaming is where it’s at — Words with Friends alone counted 1,100,000 active users in 2012. From the Internet-based Guild Wars […]
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