Inject Some Bling Into Your E-mail Open Rate
In the world of 7-second elevator pitches, e-mail marketing has some stiff competition. It’s not enough to grab customer attention, you have to keep it. You have to persuade customers to take action, and the only way you can do that is by getting them to open and read your messages. Unfortunately, the average open […]
Read MoreRock Your Bank Account With Responders
Have you ever considered how the amount of time you spend cranking out e-mails to customers and answering inquiries impacts your bottom line? Run the numbers. You might find that your efforts to keep yourself in front of your customers and draw traffic to your site are actually gnawing away on your profits. But affiliate […]
Read MoreRelax And Let Geo-Targeting Work For You
Perhaps the biggest marketing strategy to come out of the SoLoMo (Social, Local & Mobile) trend is geo-targeting (aka location-based marketing). Advertising to the right people in the right places in real-time is proving to be a lucrative plan for advertisers all along the sales spectrum. Considering that 75% of smartphone users use their devices […]
Read MoreMirror, Mirror On The Wall: What Isn’t So Trendy After All?
It’s only April and most of the crystal ball New Year’s predictions bloggers made about what they believe would be the trends-to-watch in affiliate marketing this year are unraveling. Let’s take a look at all the once-popular fads that will continue to go up in smoke over the next several months. 1. Marketing Automation. Yep, the […]
Read MoreFacebook Ads: How to Grow the Dough
With more than one billion users, Facebook is a fantasy land for online marketers. But taming this social media behemoth requires patience, creativity, and marketing smarts. You can’t just burst onto the Newsfeed, ads blazin’, and expect the money to start rolling in. You must practice patience and plan your every move. Making money with […]
Read MoreYour Affiliate Network: Good or Great?
I was browsing an affiliate marketing forum the other day and came across an interesting question posed by one of the participants. She wanted to know what information do affiliates commonly ask for that is not provided by the major networks? In other words, how can networks help their publishers succeed? There were just a […]
Read More3 Mistakes Execs Make When Measuring Social Media ROI
When it comes to social marketing, measuring ROI is a tricky ticket. It can’t be measured in dollars and cents, which really freaks out the bean counters. Instead, your ROI must be gauged in terms of reputation, brand awareness and customer loyalty. Too many companies try to analyze their social marketing results through the narrow […]
Read MoreDo Your Data Homework
Usually, when people hear the word homework they start twitching, especially if spreadsheets and calculators are anywhere in the vicinity. But homework can actually be a good thing when it comes to your data. Periodic reviews of your data give you a chance to step back and survey the big picture that often gets muddled in the […]
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