Always be Blending

People ask me, “Hey, what is the single most important piece of advice you would give me as a mailer?” My answer? “Floss.” But nearly as important and three times as pertinent would be “Blend.” Blend. It’s the secret ingredient of all successful mailers. Whether it’s new data, clickers, or creatives, remember the mailer’s mantra- […]

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Posted In Email Marketing

Sex, Lies and Mobile

“Mobile has arrived.” “Mobile is important.” “Mobile is taking over.” We know already. We get it. To the affiliate marketing industry, mobile is like that big asteroid in Armageddon. It’s going to smash into the planet, impact every person on earth and cause us to hate Ben Affleck. (Even more) Mobile is indeed that powerful. […]

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CPA vs. CPC: There Can Be Only One!

It’s a classic matchup. Jolie vs. Aniston, Wolverine vs. Hulk, CPA vs. CPC. If you ask affiliate marketers their opinion on the topic, you risk awakening their inner Manson. A plethora of platitudes and profanity will rain down upon you as your frightened mind races to find a means to somehow withdraw the question entirely. […]

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Posted In AdStation

Cleaning Up Your Act

Targeting for fun and profit! Pop quiz- What is the difference between marketing and spam? Now that’s a loaded question, isn’t it? -Because just about everyone has an opinion on spam. Most of the arguments you hear are relatively sound, I mean they sound reasonable, right? But just because they sound reasonable doesn’t mean they […]

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Posted In Email Marketing

Email Authentication 101: What Do You Need To Know?

One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is […]

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Posted In Email Marketing

How to Improve Your Email Reputation Score?

Permission and reputation go hand-in-hand in achieving email deliverability. Reputation is like your credit score; it is hard to build a reputation, but it is really easy to lose it. Furthermore, it takes time and effort not only to build the reputation but also to maintain and protect it. If someone steals your identity, he […]

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Posted In Email Marketing

Is Double Opt-in Overrated?

Why are we still talking about “double opt-in?” It has been discussed, debated, and explained by the industry leaders over and over again. Yet, it is still considered by many to be the highest standard of email permission. Don’t get me wrong, I have nothing against double opt-in. My reservations are for the illusion that […]

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Posted In Email Marketing

Where are your users?

-Utilizing underlying user data for targeting Ask an email marketer what percent of their users are at each major ISP and they’ll be able to query their database and give you stats. How does your data compare to the overall piece of the pie? According to a 2011 Q4 Comscore report, Hotmail has roughly 350 […]

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Posted In Email Marketing
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