Vital Email List Maintenance Tips

Staff Editor Blog Leave a Comment

Email marketing can reap great benefits. But there are challenges Today more than ever, email marketing relies on a relationship between the sender and the subscriber. Here is an interesting statistic: 68% of Americans say they based their decision to open an email on the “from” name. – Campaign monitor What statistics such as the above reveal is, the relationship …


How to Set and Track Marketing Goals

Staff Editor Blog Leave a Comment

According to the Digital Marketing Association: Email marketing has a ROI of 3800% and 60% of marketers use conversion rates to evaluate in emails effectiveness. Email marketing clearly is the most effective marketing tool in your arsenal. The only way to know if you’re doing it right is to track your efforts. The best practice towards any aim in life …


How To Build Your Email List From Scratch

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According to a report by McKinsey, “Email is 40 times more effective at acquiring new customers than Facebook or Twitter.” Plus, Campaign Monitor states that: “You are 6 times more likely to get a click-through from an email than a tweet.” So what do statistics like the above tell us? Sure, prospects may be hanging out on social media sites …


How To Measure Your Email Marketing Campaign

George Mathew Blog Leave a Comment

Email marketing is considered to be one of the most effective forms of communicating to your audience online. The proverbial holy grail. Here’s why… According to research conducted by Nielsen, 27% of customers subscribe to in-store emails to stay informed, and a surprising 27% of online shoppers subscribe to receive coupons and discounts. With those surprising statistics, it’s obvious that …

How The Best Email Marketing Campaigns Define Their Goals

How The Best Email Marketing Campaigns Define Their Goals

Meghan Flavin Blog Leave a Comment

Have you ever wondered How The Best Email Marketing Campaigns Define Their Goals? Top industry content marketers tap into a strategy that we’re going to explore further, but before we do, we thought we’d share some interesting facts that may surprise you! Did you know, 91% of consumers check their inbox at least once a day? Most of us are …


Content Valuation and Monetization

Meghan Flavin Blog Leave a Comment

Content Monetization is a term that is used frequently in today’s marketing world. But what does it mean? How do you assign value to words or images? Subhub defines content as “anything that can be digitized and delivered from the creator to the consumer over the Internet. This includes text, images, music, video and software.” To monetize something “is to …


Churn Rate and Its Effect on Business

Meghan Flavin Advertising, Blog, Data and Analytics, Monetization Leave a Comment

How do you calculate whether your marketing efforts are working? Do you look at your email open rates? Do you check your click-through percentages? Have you ever calculated your churn rate? Do you know the lifetime value of a customer? These are all effective ways to tell if your marketing efforts are causing the desired results. An important factor to any …


What’s in Your Email?

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

Does your company have an effective email marketing campaign? Of course it does. We all want to believe we are great and what we have to say is equally as great. Yet the truth is, if we aren’t looking at the reports and continuously tweaking our programs, we are not being effective. We know what we want to say, but …