Email personalization

Email Personalization Fails Can Seriously Work Against You

Laura Noll Blog, Uncategorized

Hi %%USER NAME%%! Time and time again, email personalization has proven its value. However, all too often, inboxes are filled with wild attempts at connecting that aren’t actually all that effective. And in the situation in which your personalization efforts fail completely — it can actually work against you. Today, I opened an email based on the subject line to …