4 Moves To Make With Your Content

Ashlea Owings Blog, Content and Creative

Experience is everything to customers. They want the total package: interaction, personalization, uniqueness and creativity. Engaging your customers and motivating them to participate with your brand online through your content offerings is one of the quickest ways to snip some time off the sales cycle and drive revenue. Putting these four content moves into motion will not only win over your customers, but save you time and money.

1. Make It Mobile.
It can’t be said enough. Optimizing your sites for mobile marketing, whether it is a smartphone, tablet or other device is an absolute must. Yet, you would be surprised at how many big companies have yet to figure this out. Not only does mobile optimization lead to a significant uptick in lead conversions and sales, but it is a dynamic sales tool for your marketers. With a mobilized site, they can personalize a message on the fly anywhere and at any time, making those impromptu business meetings an opportunity to create instant conversions.

2. Make It Flexible.
There are two ways to think about flexible content. Both benefit you, but make your customers think you are serving them. First, make things easy on yourself by creating content that can be used with any marketing platform or operating system with just a few tweaks. Too many companies spend time and money recreating the wheel by generating content for multiple platforms. Do it once, and do it right. Second, create content that is relevant to any audience anywhere. This will save you time and money because you won’t have to tailor content to each individual. Use your magical marketing powers to help customers – regardless of their backgrounds or interests – see how your products can benefit them.

3. Make It Visual.
Marketing is about evoking emotions and enticing people to connect on an emotional level. The best way to do this is through visual content. Infographics, before-and-after photos, pie charts, graphs. People love good-looking visuals, especially ones that pack powerful information into a quick glance.

4. Make It Theirs.
Consumers want control over their content and their experiences. Find ways to give customers hands on interactions that allow them to explore content at their own pace and make it relevant to their lives. When people connect with something through authentic interaction, they are more likely to remember the experience. And that’s what you want for your brand: memorable experiences.

Now it’s your turn. What moves are your making with your content this year?

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Ashlea Owings

Ashlea Owings