churn-rate-business

Churn Rate and Its Effect on Business

Meghan Flavin Advertising, Blog, Data and Analytics, Monetization Leave a Comment

How do you calculate whether your marketing efforts are working? Do you look at your email open rates? Do you check your click-through percentages? Have you ever calculated your churn rate? Do you know the lifetime value of a customer? These are all effective ways to tell if your marketing efforts are causing the desired results. An important factor to any …

social-grow-email-list

How Social Can Grow Your Email List

Meghan Flavin Advertising, Blog, Content and Creative, Monetization Leave a Comment

How many social media sites do you visit in a day? In an hour? Of the American population, 76% own at least one social media account. Three out of four Americans are interacting within the social sphere regularly.  This number has tripled in the past nine years.  It is no wonder there has been so much attention given to the …

content-into-profit

Turning Your Content into Profit

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Monetization Leave a Comment

There are many ‘secrets’ and ‘best practices’ about how to turn your content into profit, but at the end of the day what do all of those pieces look like? How can a company look to turn their everyday content into income? Whether you are an emerging company with a few employees, or a large corporation with divisions for days, …

mobile-email

What Mobile Email Means for Your CTR

Laura Noll Blog, Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …

Marketing automation

4 Ways Marketing Automation Will Save Your Campaign

Laura Noll Advertising, Blog, Monetization

New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer acquisition and retention. Where implemented, automation solutions can amplify your ROI with boosted reach, engagement and even drive revenue while expediting your efforts with more accuracy and …

Press release

If You Send Email, You Can Get an Apple Watch from AdStation

Lance Hemenway Blog, Monetization

AdStation, Adknowledge’s email channel, is putting its money where its mail is. Beginning today, AdStation will launch a limited-time promotion giving email publishers an Apple Watch just for trying the AdStation mailing platform. “Once publishers see what we’re capable of, we believe that they’ll be with us for life,” said General Manager of AdStation Matt Hoggatt. “Of course we’re very …

AdStation

Make More Money Faster with New Email Monetization Upgrades

Laura Noll Blog, Monetization

The crew at AdStation has done it again. We’ve added new upgrades to our already popular email monetization platform so that it’s now easier than ever for mailers to make money by sending offers. Our automated offer engine is known throughout the industry for its advanced targeting capabilities. Leveraging a database of more than 1.5 billion consumer profiles, it identifies key …

New features

Take a Look at the Newest AdStation Upgrades

Laura Noll Blog, Monetization

The AdStation engineers have done it again. Adding to our already popular automated email offer engine — we’ve empowered publishers with more control over their offer distribution and monetization strategies. Leveraging our database of more than 1.5 billion consumer profiles, you can identify key details about your audience, then deliver hyper-targeted offers to email addresses on your list. Simply connect …

Press release

Get Up and Running on AdStation in Less Than One Hour

Laura Noll Blog, Content and Creative, Industry Events, Monetization

AdStation, Adknowledge’s email channel, has announced the first wave of new features and functionality for its AdStation Integrated email marketing solution. Publishers will now be able to select custom templates, specific categories, and the frequency that each category is mailed to users. However, the single biggest breakthrough might be the ability to connect with the platform via a simple SMTP relay. …