Hitting the Target: Strategies for Targeting Digital Audiences

Laura Noll Advertising, Blog, Data and Analytics

In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation development and execution.” …

Email marketing advantages

Top 5 Advantages of Email Marketing

Laura Noll Advertising, Blog

Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? …

Going Mobile

Going Mobile: The Challenges Ahead

Laura Noll Advertising, Blog, Content and Creative, Industry Events

For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …

Press release

AdStation Announces New Branded CPC Email Solution

Laura Noll Advertising, Blog

KANSAS CITY, Mo. — July 15, 2014 — AdStation, Adknowledge’s email channel, has added CPC options for branded standalone email campaigns — traditionally a CPM and CPA-based service. The new brand-specific CPC offering enables advertisers to leverage AdStation’s look-alike audience intelligence and deliverability expertise to drive conversions. “AdStation has spent more than a decade building a category-based CPC targeting engine for …

Adknowledge Announces CPM Pricing for Email Advertising

Lance Hemenway Advertising, Blog

New targeted CPM advertising promises “Google-like” results, but with a lower cost. KANSAS CITY, Mo. – Dec 16, 2013 –Adknowledge proudly announces CPM-based pricing for advertisers utilizing AdStation’s email advertising. The added pricing model promises advertisers maximized share of voice within a specifically targeted audience segment, all time-bound without any testing constraints or hurdles, with guaranteed ability to scale immediately. …

AdStation international

Adknowledge Announces Launch of AdStation International

Lance Hemenway Advertising, Blog

Email channel opens doors to international advertisers and publishers. Kansas City, MO – November 25, 2013 – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added soon …

[Video] Interview with Murray Newlands at ad:tech NYC

Laura Noll Advertising, Blog, Industry Events

TheMail’s Murray Newlands caught up with AdStation GM Matt Hoggatt at ad:tech NYC to dicuss the industry’s only automated email marketing solution. Murray: Tell me about AdStation. Matt: AdStation is one of the largest email marketing platforms in North America. It’s really what Adknowledge was founded on and continues to grow. Our premier product as part of AdStation is our Integrated …

[Video] Performance Marketing Insider TV Interview with Matt Hoggatt

Laura Noll Advertising, Blog, Monetization

AdStation GM Matt Hoggatt recently appeared on Performance Marketing Insider TV in an exclusive interview with email industry insider Murray Newlands. Here’s their discussion: Murray: Matt, what does Adknowledge do? Matt: First of all, I want to thank you for inviting me here. We love Performance Marketing Insider. And, love that you guys are providing a forum for us and marketers …