List cleaning

Unsubscribe and List Cleaning Best Practices

Jessie Sight Blog, Compliance Leave a Comment

Users are receiving more email than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailing to users who want to receive your mail. Mailing to users who don’t want it hurts your list …

List cleaning

Update Neglected Data with 5 Easy Steps for Email List Cleaning

Laura Noll Blog, Compliance

Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect you as a sender and …

First-generation data

Moving Toward Mailing First-Generation Data

Laura Noll Blog, Compliance

Sending email marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. To truly understand the value of first-generation data, we must first know the pitfalls of …

Cutting Big Data Down to Size

Lance Hemenway Blog, Data and Analytics

Marketers have a love-hate relationship with Big Data. When it lands you in the bull’s-eye of your target audience, you love it. But when it takes forever to sift through the ever-increasing piles of stats to find that bull’s-eye, the relationship gets a little tedious. As new marketing channels continue to sprout, you can expect those data piles to grow …

Do Your Data Homework

Ashlea Owings Blog, Data and Analytics

Usually, when people hear the word homework they start twitching, especially if spreadsheets and calculators are anywhere in the vicinity. But homework can actually be a good thing when it comes to your data. Periodic reviews of your data gives you a chance to step back and survey the big picture that often gets muddled in the day-to-day frenzy of …

Secret Weapon? List Hygiene!

Ashlea Owings Blog, Delivery

Regular list hygiene is essential for healthy results and reputation. Without proper list hygiene, you risk losing contact with your customers, damaging your sender reputation, and getting your emails blocked by ISPs. Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward. Ensuring your list is clean and being kept …

Is Double Opt-in Overrated?

Lance Hemenway Blog, Compliance, Data and Analytics

Why are we still talking about “double opt-in?” It has been discussed, debated and explained by the industry leaders over and over again. Yet, it is still considered by many to be the highest standard of email permission. Don’t get me wrong, I have nothing against double opt-in. My reservations are for the illusion that has the industry believing that …