Email response

Key Factors for Gauging Email Response

Laura Noll Blog, Data and Analytics Leave a Comment

How does a company gauge the success of their email campaigns? Are there key factors that can help increase the conversion rate of these campaigns? Of course, and those factors can vary depending on the goal of your email and the audience you are approaching. Here are a few key factors and basic tips to help gauge the effectiveness of …

Inbox by Gmail

Recent Updates for Inbox by Gmail

Ashlea Owings Blog, Delivery Leave a Comment

There are many variations of mobile inboxes available based on device and loyalties. Earlier this year, Google announced that it now had 900 million users on a monthly basis. At the same time they also released that 75% of Gmail users are opening their email on a mobile device. So, it is only natural that Google would have their own …


What Mobile Email Means for Your CTR

Laura Noll Blog, Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …


4 Tips for Creating Relevant Content

Laura Noll Blog, Content and Creative

Plenty of times, we’ve talked about content relevance being a key factor in achieving great open rates and consistent email deliverability. But just how do you build that relevance? Know who you want to talk with and ensure that your audience is the same audience that’s already on your website and engaging with your brand. Know their interests and what …

List cleaning

Update Neglected Data with 5 Easy Steps for Email List Cleaning

Laura Noll Blog, Compliance

Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect you as a sender and …

First-generation data

Moving Toward Mailing First-Generation Data

Laura Noll Blog, Compliance

Sending email marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. To truly understand the value of first-generation data, we must first know the pitfalls of …

Subject lines ebook

Stop Sending Sucky Subject Lines

Laura Noll Blog, Content and Creative, eBooks, Resources

Crafting perfect subject lines takes much more skill than one might expect. In fewer characters than your typical tweet, you must grab attention, make a point and cause just enough curiosity to inspire a click. The perfect subjects are very much a balance of art and science — involving just enough creativity to entertain while very strategically moving subscribers on …


Test, Review, Optimize and Repeat (and Repeat, and Repeat)

Ashlea Owings Blog, Content and Creative, Data and Analytics

The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our emails a couple of times …

10 Email Marketing Tips

10 Tips for Email Publishers

Matt Hoggatt Blog, Content and Creative

There are a lot of brands and marketers out there who overlook the incredible ROI of email marketing. Over the years, abuse by spammers and deliverability challenges have led many to be skeptical of email and seek other ways to reach their customers. However, despite the variety of challenges that often face email marketers, email marketing continues to be one …