What’s in Your Email?

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

Does your company have an effective email marketing campaign? Of course it does. We all want to believe we are great and what we have to say is equally as great. Yet the truth is, if we aren’t looking at the reports and continuously tweaking our programs, we are not being effective. We know what we want to say, but …


Churn Rate – Why Are They Leaving?

Meghan Flavin Advertising, Blog, Compliance, Content and Creative, Delivery Leave a Comment

Did you know that every year, no matter how hard you work at increasing your email subscriber list you will likely have about a 25% attrition or churn rate? That equates to one in four email addresses on your list dropping off for one reason or another. Also meaning that your email building efforts need to stay ahead of your …


I’d Subscribe to That!

Meghan Flavin Advertising, Blog, Delivery Leave a Comment

The pot of gold at the end of the rainbow – the subscriber list.  It’s what all of us in email marketing aim to increase. So, let’s talk about some effective strategies to grow your email subscribers. There are several solid ways to build your email list, the key is combining the efforts to maximize that growth. The most effective …

Trusted content

How to Deliver Trusted Content in Email

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one avoid becoming email spam? Email …


Knowing the Challenges of Email Marketing

Meghan Flavin Advertising, Blog, Content and Creative Leave a Comment

Email is not dead, not matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges.  When looking at the engagement, it is imperative to understand the potential challenges of email marketing before …