churn-rate

Churn Rate – Why Are They Leaving?

Meghan Flavin Advertising, Blog, Compliance, Content and Creative, Delivery Leave a Comment

Did you know that every year, no matter how hard you work at increasing your email subscriber list you will likely have about a 25% attrition or churn rate? That equates to one in four email addresses on your list dropping off for one reason or another. Also meaning that your email building efforts need to stay ahead of your …

actionable-emails

Creating Actionable Emails

Meghan Flavin Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

Companies are forever looking to improve their marketing strategies and get better conversion rates from the different avenues they use.  We have uncovered some key items behind creating actionable emails, and the resounding connection is to get your client involved and to further engage them. Here are a few ways that respondents have indicated increased connection and involvement: Create a …

email-personalization

Email Personalization

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

There are many trends in email marketing that will not being going away any time soon, and personalization is a big one of those trends.  While, as marketers, we aim at acquiring as much consumer data as we can, we also want to acquire the right type of data.  Data we can use to keep you, the consumer, coming back. …

Email response

Key Factors for Gauging Email Response

Laura Noll Blog, Data and Analytics Leave a Comment

How does a company gauge the success of their email campaigns? Are there key factors that can help increase the conversion rate of these campaigns? Of course, and those factors can vary depending on the goal of your email and the audience you are approaching. Here are a few key factors and basic tips to help gauge the effectiveness of …

subscribe-to-that

I’d Subscribe to That!

Meghan Flavin Advertising, Blog, Delivery Leave a Comment

The pot of gold at the end of the rainbow – the subscriber list.  It’s what all of us in email marketing aim to increase. So, let’s talk about some effective strategies to grow your email subscribers. There are several solid ways to build your email list, the key is combining the efforts to maximize that growth. The most effective …

Trusted content

How to Deliver Trusted Content in Email

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one avoid becoming email spam? Email …

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Knowing the Challenges of Email Marketing

Meghan Flavin Advertising, Blog, Content and Creative Leave a Comment

Email is not dead, not matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges.  When looking at the engagement, it is imperative to understand the potential challenges of email marketing before …

Email Campaigns

5 Tips for Great Email Campaigns

Meghan Flavin Blog, Content and Creative, Delivery Leave a Comment

We’ve been reflecting on what has been working and what we can improve upon when it comes to great email campaigns. We would like to think that all of our emails are opened and read and the appropriate actions were taken, but we are also realistic. When we start to analyze the information, it is clear that some of the most …