I’d Subscribe to That!

Meghan Flavin Advertising, Blog, Delivery Leave a Comment

The pot of gold at the end of the rainbow – the subscriber list.  It’s what all of us in email marketing aim to increase. So, let’s talk about some effective strategies to grow your email subscribers. There are several solid ways to build your email list, the key is combining the efforts to maximize that growth. The most effective …


What Mobile Email Means for Your CTR

Laura Noll Blog, Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …

New features

Take a Look at the Newest AdStation Upgrades

Laura Noll Blog, Monetization

The AdStation engineers have done it again. Adding to our already popular automated email offer engine — we’ve empowered publishers with more control over their offer distribution and monetization strategies. Leveraging our database of more than 1.5 billion consumer profiles, you can identify key details about your audience, then deliver hyper-targeted offers to email addresses on your list. Simply connect …

Press release

Get Up and Running on AdStation in Less Than One Hour

Laura Noll Blog, Content and Creative, Industry Events, Monetization

AdStation, Adknowledge’s email channel, has announced the first wave of new features and functionality for its AdStation Integrated email marketing solution. Publishers will now be able to select custom templates, specific categories, and the frequency that each category is mailed to users. However, the single biggest breakthrough might be the ability to connect with the platform via a simple SMTP relay. …

Achieve higher PPCs

Brand Safe Data Monetization

Andi Hubbard Blog, Monetization 1 Comment

When searching for brand safe data monetization solutions for your digital audience, your options can seem pretty limited. Programmatic ad placements are still far from perfect and if you take a look at Pinterest’s wide collection of ad placement fails, it’s a less-than-gentle reminder that if you misstep — even unintentionally — the Internet will let you know about it. …

Press release

It’s Official: AdStation Has Gathered Over 1.5 Billion Unique User Profiles

Lance Hemenway Blog, Data and Analytics, Industry Events

KANSAS CITY, MO–(Marketwired – Dec 18, 2014) – Today AdStation, Adknowledge’s email marketing channel, announced that it had officially reached the milestone of gathering over 1.5 billion unique consumer profiles. Each profile, compiled from response-based data, helps the AdStation network match the most relevant offer to the consumer most likely to convert. It is this marriage of data and targeting …

List cleaning

Update Neglected Data with 5 Easy Steps for Email List Cleaning

Laura Noll Blog, Compliance

Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect you as a sender and …