Email response

Key Factors for Gauging Email Response

Laura Noll Blog, Data and Analytics Leave a Comment

How does a company gauge the success of their email campaigns? Are there key factors that can help increase the conversion rate of these campaigns? Of course, and those factors can vary depending on the goal of your email and the audience you are approaching. Here are a few key factors and basic tips to help gauge the effectiveness of …

Audience engagement

Measuring the True Value of Audience Engagement Across Digital Media

Laura Noll Blog, Content and Creative, Delivery

The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are …

Media Next quote

3 Easy Steps for Improving Your Content Archives

Laura Noll Blog, Content and Creative

Content archives play hugely beneficial roles in keeping traffic rolling through your site and fueling your monetization efforts. As you add content to your website — through a blog, landing page or otherwise — you are adding to the library of keywords that can help you to be found online. With proper SEO optimization and maintenance of those keywords, your …


4 Tips for Creating Relevant Content

Laura Noll Blog, Content and Creative

Plenty of times, we’ve talked about content relevance being a key factor in achieving great open rates and consistent email deliverability. But just how do you build that relevance? Know who you want to talk with and ensure that your audience is the same audience that’s already on your website and engaging with your brand. Know their interests and what …

Email marketing advantages

Top 5 Advantages of Email Marketing

Laura Noll Advertising, Blog

Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? …

Subject lines ebook

Stop Sending Sucky Subject Lines

Laura Noll Blog, Content and Creative, eBooks, Resources

Crafting perfect subject lines takes much more skill than one might expect. In fewer characters than your typical tweet, you must grab attention, make a point and cause just enough curiosity to inspire a click. The perfect subjects are very much a balance of art and science — involving just enough creativity to entertain while very strategically moving subscribers on …

Design matters

Why Design Matters More Than Ever

Laura Noll Blog, Content and Creative, Industry Events

Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it’s been making huge strides for years. Design is no longer the act of “making it pretty.” With the rise of data-driven design, it’s now as much of a science as it is an art — those that have mastered the balance of the two …

Peanut butter

The Delicious Secrets to Quick Content

Laura Noll Blog, Content and Creative, Industry Events

Peanut butter, lunch and an iron fist could, surprisingly, be the secrets to driving content velocity. The concept isn’t as far-fetched as it may seem according Bryan Deluca, Content Operations Director at Hearst Electronics Group, and Andrew Hanelly, SVP Strategy at McMurry/TMG. We joined them for a session at Media Next to peek at their strategies for driving content turnaround and improving audience …

Media Next quotes

10 Quotes You Missed at Media Next

Laura Noll Blog, Content and Creative, Industry Events

Media Next 2014 came and went in a whirlwind. Taking over two floors of Time Square’s Marriott Marquis, the show gathered some of the brightest minds in publishing to discuss content, advertising, marketing and everything in between. With three jam-packed days in New York City, you’d better believe that there were plenty of amazing ideas floating around. We overheard a few …