List cleaning

Unsubscribe and List Cleaning Best Practices

Jessie Sight Blog, Compliance Leave a Comment

Users are receiving more email than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailing to users who want to receive your mail. Mailing to users who don’t want it hurts your list …

List growth

5 Simple Strategies for Growing Your Email List

Laura Noll Blog, Compliance, Content and Creative

Your email list is quite possibly your most valuable connection to your audience. If maintained well, the natural growth of your list can help you to make trusted, honest connections with users that truly want to receive your content. Organic growth can take quite a bit of time — but there are solutions for expediting the process without severely sacrificing …

List cleaning

Update Neglected Data with 5 Easy Steps for Email List Cleaning

Laura Noll Blog, Compliance

Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect you as a sender and …

First-generation data

Moving Toward Mailing First-Generation Data

Laura Noll Blog, Compliance

Sending email marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. To truly understand the value of first-generation data, we must first know the pitfalls of …

List growth incentives

3 Questions That Will Improve Your List Growth Incentives

Ashlea Owings Blog, Content and Creative

Growing your email list can be a challenge. Many mailers turn to promotions and giveaways to sweeten the deal for potential subscribers while encouraging them to provide their information. Incentives can be excellent tools for list growth when used correctly — and we can help you do just that by asking a few simple questions. 1. Is the subscriber interested …


Is Your Blog Doing Its Job?

Cara Peppers Blog, Content and Creative

If you are in the business of Internet marketing, as an advertiser or publisher, and you are using a blog; this article is aimed at you. Why do you have a blog? I hope you aren’t answering this question with: “Well every company has one now, it’s something you have to do … ” or something similar. No. That is …