Design matters

Why Design Matters More Than Ever

Laura Noll Blog, Content and Creative, Industry Events

Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it’s been making huge strides for years. Design is no longer the act of “making it pretty.” With the rise of data-driven design, it’s now as much of a science as it is an art — those that have mastered the balance of the two …

Going Mobile

Going Mobile: The Challenges Ahead

Laura Noll Advertising, Blog, Content and Creative, Industry Events

For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …

Peanut butter

The Delicious Secrets to Quick Content

Laura Noll Blog, Content and Creative, Industry Events

Peanut butter, lunch and an iron fist could, surprisingly, be the secrets to driving content velocity. The concept isn’t as far-fetched as it may seem according Bryan Deluca, Content Operations Director at Hearst Electronics Group, and Andrew Hanelly, SVP Strategy at McMurry/TMG. We joined them for a session at Media Next to peek at their strategies for driving content turnaround and improving audience …

Media Next quotes

10 Quotes You Missed at Media Next

Laura Noll Blog, Content and Creative, Industry Events

Media Next 2014 came and went in a whirlwind. Taking over two floors of Time Square’s Marriott Marquis, the show gathered some of the brightest minds in publishing to discuss content, advertising, marketing and everything in between. With three jam-packed days in New York City, you’d better believe that there were plenty of amazing ideas floating around. We overheard a few …