Inbox by Gmail

Recent Updates for Inbox by Gmail

Ashlea Owings Blog, Delivery Leave a Comment

There are many variations of mobile inboxes available based on device and loyalties. Earlier this year, Google announced that it now had 900 million users on a monthly basis. At the same time they also released that 75% of Gmail users are opening their email on a mobile device. So, it is only natural that Google would have their own …


What Mobile Email Means for Your CTR

Laura Noll Blog, Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …

Going Mobile

Going Mobile: The Challenges Ahead

Laura Noll Advertising, Blog, Content and Creative, Industry Events

For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …

Responsive frameworks

Go Responsive with Free Email Frameworks

Laura Noll Blog, Content and Creative

Responsive design has grown in necessity as designers and developers aim to create a consistent user experience across the barrage of devices a user touches day to day. In email development, that goal is only complicated as we’re challenged to accommodate the unique needs of the ever-growing list of email clients, browsers and apps in circulation. Even without the responsive …

New Year's resolutions

6 New Year’s Marketing Resolutions for 2014

Kristin LaBatt Blog, Content and Creative

The past year saw several changes that affected Internet marketing. The continual growth of mobile and social media, to the shift towards “me-commerce,” to changes in search engine algorithms focusing on content over SEO, and more; all meant marketers had to change tactics in 2013. If you haven’t already made changes to your marketing tactics, here are some marketing resolutions …

Go Mobile or Go Home – Mobile Fitness Checklist

Lance Hemenway Blog, Content and Creative

Have you realigned everything you are doing to be mobile-friendly and mobile-optimized? If you haven’t, you’d better stop ignoring its importance. Do it now. It’s time to: “Go Mobile or Go Home.” Your prospects and viewers are arriving more and more on mobile devices. If your sites and emails are not translating well for mobile, your audience will be frustrated …

5 Tips For Mobilizing Your E-mail Campaigns

Alyssa Guenther Blog, Content and Creative

While social marketing appears to dominate the advertising landscape, e-mail marketing is still a proven method for reaching consumers. But like everything else, it has changed with the times. Sure, it still looks basically the same as it did when it was introduced, and the delivery method hasn’t changed. But the way people access their e-mail has morphed into mobile, …