Turning Your Content into Profit

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Monetization Leave a Comment

There are many ‘secrets’ and ‘best practices’ about how to turn your content into profit, but at the end of the day what do all of those pieces look like? How can a company look to turn their everyday content into income? Whether you are an emerging company with a few employees, or a large corporation with divisions for days, …

Email response

Key Factors for Gauging Email Response

Laura Noll Blog, Data and Analytics Leave a Comment

How does a company gauge the success of their email campaigns? Are there key factors that can help increase the conversion rate of these campaigns? Of course, and those factors can vary depending on the goal of your email and the audience you are approaching. Here are a few key factors and basic tips to help gauge the effectiveness of …


Test, Review, Optimize and Repeat (and Repeat, and Repeat)

Ashlea Owings Blog, Content and Creative, Data and Analytics

The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our emails a couple of times …

API Explorer reporting

Automate and Customize Your AdStation Reports with API Explorer

Kristin LaBatt Blog, Data and Analytics

By popular request, AdStation has created a back-end reporting interface for our publishers to access the individual data points our online reporting uses to create pre-packaged reports. This feature, called API Explorer, is available to all publishers and allows you to automate your systems to retrieve performance data directly from AdStation. Additionally, it allows you to construct custom reports within …

Publisher data

Make the Most of Your Data

Kristin LaBatt Blog, Data and Analytics

Data is the key element for all AdStation products. In addition to the standard reporting features, AdStation has the capability for publishers to receive data unique to each clicker – greatly increasing the amount of information provided to you. We also accept demographic attributes for each user, potentially increasing your chance of receiving geo-targeted, branded campaigns. Enhanced Redirect provides publishers …

New data filtering and clickers list features

AdStation Launches New Data Filtering and Clickers List Features

Kristin LaBatt Blog, Data and Analytics

AdStation publishers can now enjoy two new reporting features in the Publisher Solutions interface: data filtering and valid clickers list. Both are part of ongoing improvements that provide AdStation publishers with enhanced tools and insight to improve performance. Filter data based on AdStation-specific historical information With new data filtering, you can weed out unwanted users based on specific criteria. Easily …

Big data

How Can “Big Data” Help You?

Cara Peppers Blog, Data and Analytics

Digital marketing is scary to some because it’s extremely easy to tell what works and what doesn’t. It sounds counterintuitive, but this is intimidating because it means you will come face to face with failure. Knowing what to do with that failure is what will make you successful. If you see something that’s not working – stop doing that. Nowhere …