How Social Can Grow Your Email List

Meghan Flavin Advertising, Blog, Content and Creative, Monetization Leave a Comment

How many social media sites do you visit in a day? In an hour? Of the American population, 76% own at least one social media account. Three out of four Americans are interacting within the social sphere regularly.  This number has tripled in the past nine years.  It is no wonder there has been so much attention given to the …


Creating Actionable Emails

Meghan Flavin Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

Companies are forever looking to improve their marketing strategies and get better conversion rates from the different avenues they use.  We have uncovered some key items behind creating actionable emails, and the resounding connection is to get your client involved and to further engage them. Here are a few ways that respondents have indicated increased connection and involvement: Create a …


5 Trends of Digital Buyers

Meghan Flavin Advertising, Blog, Data and Analytics, Delivery Leave a Comment

With the tendency of buyers to expect, almost demand, instant gratification (thanks to the cell phone industry for the technology boost), companies are having to look at their buyers differently. Digital buyers have a few key differences associated to their habits than a traditional buyer would. 1. Digital buyers are more knowledgeable. Due to having unlimited information at our fingertips …


The State of Content Management

Lance Hemenway Blog, Content and Creative, Data and Analytics Leave a Comment

Recently, we’ve had a lot of conversation about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A translated definition …

Audience engagement

Measuring the True Value of Audience Engagement Across Digital Media

Laura Noll Blog, Content and Creative, Delivery

The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are …

Social in email integration

4 Simple Steps for Integrating Social Media with Email

Kristin LaBatt Blog, Content and Creative

According to MarketingProfs, “email is thriving, not perishing, in our social media-loving age.” In fact, publishers can take advantage of social media to easily extend the reach of email and boost click-through rates. The CTR of an average email is 2.4%, but add social icons and the CTR jumps to 6.2% — a 158% increase! How can you integrate social …

New Year's resolutions

6 New Year’s Marketing Resolutions for 2014

Kristin LaBatt Blog, Content and Creative

The past year saw several changes that affected Internet marketing. The continual growth of mobile and social media, to the shift towards “me-commerce,” to changes in search engine algorithms focusing on content over SEO, and more; all meant marketers had to change tactics in 2013. If you haven’t already made changes to your marketing tactics, here are some marketing resolutions …

Crucial Tweets for Twitter Marketing

Andi Hubbard Blog, Content and Creative

Twitter provides you with a great opportunity for marketing and promoting your brand. If you aren’t using twitter to promote your brand, you should be. This guide will show you some very simple steps you can take to make twitter benefit your brand and your customer. These are great for getting more people to follow your brands and to increase …

Social Media Without Images: A Roadmap to Failure

Lance Hemenway Blog, Content and Creative

OK, you’ve gone into social media big-time. You’ve hired a Social Media Manager you hope will become a Director some day. You’ve allocated what you consider megabucks to make your social media experience successful. One of the questions your new hire asked is still resonating with you: “What kind of images are we using to support our text messages?” For …