I’d Subscribe to That!

Meghan Flavin Advertising, Blog, Delivery Leave a Comment

The pot of gold at the end of the rainbow – the subscriber list.  It’s what all of us in email marketing aim to increase. So, let’s talk about some effective strategies to grow your email subscribers. There are several solid ways to build your email list, the key is combining the efforts to maximize that growth. The most effective …

Trusted content

How to Deliver Trusted Content in Email

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one avoid becoming email spam? Email …