Trusted content

How to Deliver Trusted Content in Email

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one avoid becoming email spam? Email …

Email Campaigns

5 Tips for Great Email Campaigns

Meghan Flavin Blog, Content and Creative, Delivery Leave a Comment

We’ve been reflecting on what has been working and what we can improve upon when it comes to great email campaigns. We would like to think that all of our emails are opened and read and the appropriate actions were taken, but we are also realistic. When we start to analyze the information, it is clear that some of the most …