The AdStation bid system and network allows advertisers and publishers the flexibility to select from CPC or CPM pricing models. Our dynamic pricing options leverage powerful algorithms to then match offers with the most effective and cost efficient audiences.
CPM stands for Cost Per Mille, or thousand, and is an inventory-based metric based on 1,000 impressions. CPM pricing is most commonly preferred by premium publishers with premium inventory.
CPC, or Cost Per Click, is a performance-based metric that pays for clicks regardless of the number of impressions achieved. CPC pricing is most favorable among marketers as a very low-risk solution for confidently purchasing media.