Dynamic Pricing

The AdStation bid system and network allows advertisers and publishers the flexibility to select from CPC or CPM pricing models — then uses powerful algorithms to dynamically match offers with the most effective and cost efficient audiences.


CPM

CPM stands for Cost Per Mille, or thousand, and is an inventory-based metric based on 1,000 impressions. CPM pricing is most commonly preferred by premium publishers with premium inventory.

CPC

CPC, or Cost Per Click, is a performance-based metric that pays for clicks regardless of the number of impressions achieved. CPC pricing is most favorable among marketers as a very low-risk solution for confidently purchasing media.


Reach Your Target, Set Your Price

Choose the pricing structure that works best for your campaign. Contact our team to learn more and get started.