23 Mind-Blowing Email Marketing Stats

By AdStation | June 19th, 2014 | Categories: Email Marketing
23 Mind-Blowing Email Marketing Stats

Email marketing continues to rank among the most effective strategies for connecting with your target audience. However, with constant growth in the digital space, it’s easy to lose track of just how powerful the tried-and-true medium can be. Don’t just take our word for it — check out these 23 industry-changing email statistics from across the web.

  1. Worldwide mobile email users totals 897 million. (radicati.com)
  2. 89.6% of Internet users send email at least once per month (emarketer.com)
  3. US Internet users spend more time per week with email than any other digital activity — an hour more than popular digital diversions such as Facebook and texting. (emarketer.com)
  4. Sending 4 emails in a month instead of 1 doubles the open rate. (getresponse.com)
  5. Emails that include social sharing buttons have a 158% higher click-through rate. (imsuccesscenter.com)
  6. Monday emails earn the highest revenue per email. (imsuccesscenter.com)
  7. The average email user receives 147 messages every day. (lemon.ly)
  8. On average, users delete 71 of those, which takes just under 5 minutes. (lemon.ly)
  9. “Alert” and “news” are the two top-performing keywords for subjects describing contents. (emarketer.com)
  10. Personalized emails generate six times higher transaction rates. (Experian Marketing Services)
  11. Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings. (Experian Marketing Services)
  12. Email marketing ROI is a whopping 127%. (business2community.com)
  13. 59% of marketers believe email is the best outlet for generating new revenue. (business2community.com)
  14. 76% of email accounts worldwide are owned by consumers. (radicati.com)
  15. 44% of email recipients have made at least one purchase based on a promotional email. (getresponse.com)
  16. Consumer packaged goods emails post the highest click-to-open rates of any industry — 39.6%. (emarketer.com)
  17. Emails from bank and credit card companies nearly double the open rate of general media and publishing companies: 41.6% vs. 19.3%. (emarketer.com)
  18. 40% of B2B marketers rated the leads generated by email marketing as high quality (business2community.com)
  19. 64% of decision-makers read their email via mobile devices. (imsuccesscenter.com)
  20. 37.1% of mobile device owners check email multiple times per day (emarketer.com)
  21. 80% of people delete an email if it doesn’t look good on their mobile device (business2community.com)
  22. Use of responsive design within email has doubled since 2012. (Experian Marketing Services)
  23. 85% of users say their mobile email is at least the same or more relevant. (econsultancy.com)