Peopleaskme,“Hey,whatisthesinglemostimportantpieceofadviceyouwouldgivemeasamailer?”Myanswer?“Floss.”Butnearlyasimportantandthreetimesaspertinentwouldbe“Blend.”Blend.It’sthesecretingredientofallsuccessfulmailers.Whetherit’snewdata,clickers,orcreatives,rememberthemailer’smantra-[…]
“Mobilehasarrived.”“Mobileisimportant.”“Mobileistakingover.”Weknowalready.Wegetit.Totheaffiliatemarketingindustry,mobileislikethatbigasteroidinArmageddon.It’sgoingtosmashintotheplanet,impacteverypersononearthandcauseustohateBenAffleck.(Evenmore)Mobileisindeedthatpowerful.[…]
It’saclassicmatchup.Jolievs.Aniston,Wolverinevs.Hulk,CPAvs.CPC.Ifyouaskaffiliatemarketerstheiropiniononthetopic,youriskawakeningtheirinnerManson.Aplethoraofplatitudesandprofanitywillraindownuponyouasyourfrightenedmindracestofindameanstosomehowwithdrawthequestionentirely.[…]
Targetingforfunandprofit!Popquiz-Whatisthedifferencebetweenmarketingandspam?Nowthat’saloadedquestion,isn’tit?-Becausejustabouteveryonehasanopiniononspam.Mostoftheargumentsyouheararerelativelysound,Imeantheysoundreasonable,right?Butjustbecausetheysoundreasonabledoesn’tmeanthey[…]
Oneofyourprimarygoalsistoensurethatyourmessagesaregettingtoyourtargetaudience.OneofthebestwaystoaccomplishthatistocomplywithISPsrequirementsbyauthenticatingyouremailmessages.WhatisEmailAuthentication?Emailauthenticationverifiestheidentityoftheemailsendersandconfirmsthattheemailmessageis[…]
Permissionandreputationgohand-in-handinachievingemaildeliverability.Reputationislikeyourcreditscore;itishardtobuildareputation,butitisreallyeasytoloseit.Furthermore,ittakestimeandeffortnotonlytobuildthereputationbutalsotomaintainandprotectit.Ifsomeonestealsyouridentity,he[…]
Whyarewestilltalkingabout“doubleopt-in?”Ithasbeendiscussed,debated,andexplainedbytheindustryleadersoverandoveragain.Yet,itisstillconsideredbymanytobethehigheststandardofemailpermission.Don’tgetmewrong,Ihavenothingagainstdoubleopt-in.Myreservationsarefortheillusionthat[…]
-UtilizingunderlyinguserdatafortargetingAskanemailmarketerwhatpercentoftheirusersareateachmajorISPandthey’llbeabletoquerytheirdatabaseandgiveyoustats.Howdoesyourdatacomparetotheoverallpieceofthepie?Accordingtoa2011Q4Comscorereport,Hotmailhasroughly350[…]
Peopleaskme,“Hey,whatisthesinglemostimportantpieceofadviceyouwouldgivemeasamailer?”Myanswer?“Floss.”Butnearlyasimportantandthreetimesaspertinentwouldbe“Blend.”Blend.It’sthesecretingredientofallsuccessfulmailers.Whetherit’snewdata,clickers,orcreatives,rememberthemailer’smantra-[…]