Targetingforfunandprofit!Popquiz-Whatisthedifferencebetweenmarketingandspam?Nowthat’saloadedquestion,isn’tit?-Becausejustabouteveryonehasanopiniononspam.Mostoftheargumentsyouheararerelativelysound,Imeantheysoundreasonable,right?Butjustbecausetheysoundreasonabledoesn’tmeanthey[…]

Oneofyourprimarygoalsistoensurethatyourmessagesaregettingtoyourtargetaudience.OneofthebestwaystoaccomplishthatistocomplywithISPsrequirementsbyauthenticatingyouremailmessages.WhatisEmailAuthentication?Emailauthenticationverifiestheidentityoftheemailsendersandconfirmsthattheemailmessageis[…]

Permissionandreputationgohand-in-handinachievingemaildeliverability.Reputationislikeyourcreditscore;itishardtobuildareputation,butitisreallyeasytoloseit.Furthermore,ittakestimeandeffortnotonlytobuildthereputationbutalsotomaintainandprotectit.Ifsomeonestealsyouridentity,he[…]

Whyarewestilltalkingabout“doubleopt-in?”Ithasbeendiscussed,debated,andexplainedbytheindustryleadersoverandoveragain.Yet,itisstillconsideredbymanytobethehigheststandardofemailpermission.Don’tgetmewrong,Ihavenothingagainstdoubleopt-in.Myreservationsarefortheillusionthat[…]

-UtilizingunderlyinguserdatafortargetingAskanemailmarketerwhatpercentoftheirusersareateachmajorISPandthey’llbeabletoquerytheirdatabaseandgiveyoustats.Howdoesyourdatacomparetotheoverallpieceofthepie?Accordingtoa2011Q4Comscorereport,Hotmailhasroughly350[…]

Nottoolongago—thecommonperceptionwasthatFacebookadvertisingdidnotwork.Whywouldausernoticeanadvertisementwithasmallimagediscretelytuckedawayintheright-handcolumn?Infact,mostuserswerebuildinguptheir“bannerblindness,”andignoringtheright-handcolumnaltogether.However,muchregardingFacebookadshaschangedsince[…]

Regularlisthygieneisessentialforhealthyresultsandreputation.Withoutproperlisthygiene,yourisklosingcontactwithyourcustomers,damagingyoursender‘sreputation,andgettingyouremailsblockedbyISPs.Maximizingemaildeliverabilitydoesrequiremanagingmanyfactors,butonceyouunderstandthevariouscomponents,theprocessisfairlystraightforward.Ensuringyourlist[…]

Whatisthenumberonechallengeinsendingemail?Mostemaildeploymentteamswouldquicklytellyouthat,byfartheirbiggeststruggleistogettheiremailsintotheinbox.Eachdomainhasdifferentmechanicsthatdeterminewhichpiecesoftheemailwillbeacceptedingeneral,letalonewhetheritwilleveractually[…]