Integrating Video with Email

By AdStation | August 28th, 2014 | Categories: Email Marketing
Integrating Video with Email

It’s true. Forrester Marketing reported that, in one study, including a marketing video in email campaigns improved click-through rates by as much as 300%. Intrigued yet? Well, that’s not all…

The Perfect Pair

Like root beer and ice cream or skinny jeans and hipsters, video and email are a natural match made online.

  • 78% of people watch at least one video each week
  • Worldwide mobile email users total more than 897 million
  • Video is 6 times more effective than print and online promotions
  • Email marketing ROI is a whopping 127%

And, They’re Even Better Together

Marketers have discovered that when video meets email, magic happens.

  • Click-through rates increased by 96%
  • Subscriber opt-outs reduced by 75%
  • Lead conversion improved by 51%

That’s higher engagement, higher click-throughs and higher conversions.

More Fun Facts

  • 1 in 4 marketers use video in email
  • 43% of marketers cite lack of video content as their reason for not using video in email
  • 55% report higher click-through rates
  • 44% saw an increase in the amount of time subscribers spent with email
  • 41% reported an increase in sharing or forwarding of email