Top 5 Advantages Of Email Marketing with Infographic
Nothing beats email when it comes to marketing and sales. Nothing. Social Media may be the most talked-about thing on the planet, but for marketing, email beats social hands-down and remains King. Email subscribers are more brand loyal as well. An email subscriber is much more valuable than a “social follower.” With mobile users increasingly checking email by phone, and email open rates increasing – email marketing is where it's at. And last but not least, ROI with email is off the chain. There are many advantages to email marketing, here are the top five.
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1. Tremendous Reach
According to the Radicati Group, the total number of worldwide email accounts is expected to reach more than 4.9 billion by the end of 2017. In 2013, consumer email accounts made up 76 percent of those accounts.
The number of consumer accounts will continue to grow as the email address is the key to unlocking an enriched online experience. Social networking sites, top digital publishers, even games and mobile apps require the user to provide an email address to register or access their services and content. This gateway alone forces the growth of consumer email accounts among users of all ages, genders, races, locations, and more.
2. Strategic Targeting
Because email is a consistent requirement for login and contact across the web, there is an amazing amount of data related to them. Using the right platform, anonymous data can be assessed via encoded cryptographic hashes. Those hashes open doors to strategic targeting opportunities via email delivery — without ever violating the privacy rights of consumers or putting secure information in harm’s way.
Leveraging secure, encrypted data, you can extend your reach to consumers that are most likely to engage or purchase. Select consumers that fit your specific demographic, behavioral, contextual and geographic targets. Then, deliver your message directly to their inboxes.
3. Excellent Engagement
With highly targeted placements comes higher engagement. According to the StrongMail 2013 Marketing Trends Survey, the top three most important email marketing initiatives for companies include increasing engagement, improving segmentation and targeting and growing opt-in email lists. The industry focus on compliance, opt-in lists and improved list management have not only improved engagement for email publishers but it’s also made advertising via email much more effective.
Promotions and offers delivered via email — especially when mentioned in the subject line — increase open and click-through rates exponentially. Distributing stand-alone, targeted offers not only empowers publishers to monetize data, but advertisers receive unmatched reach among audiences that are sure to engage.
4. Higher ROIs
If you’re being efficient in your targeting, optimizing your campaign, and seeing the strong engagement rates that come with email delivery, then you’re also sure to see growth in your bottom line. For those that don’t show high value in email marketing — it’s likely that a key piece of the puzzle is missing. Ensure that your content is appropriate for the audience you’re reaching and that you’ve selected an advertising partner that allows you high flexibility in how you target your audience. Reaching an active, engaged audience will drive greater ROI and result in a successful campaign.
5. Marketing Is Welcome
Users, shockingly, welcome email marketing messages. With compliance laws and regulations in place to protect users’ accounts and data from abuse, features such as unsubscribe buttons and forms allow users to easily select what messages they would like to receive and when. They’re active participants in list maintenance — selecting subscriptions based on personal interests and relevant information and unsubscribing if the content is not as expected.
According to convinceandconvert.com, 44 percent of email recipients made at least one purchase last year based on a promotional email. And 82 percent of consumers open emails that are sent from companies according to Litmus. With that kind of engagement, it’s no surprise that Experian reports a $44.25 average return for every $1 invested in email marketing.
While other media may steal the spotlight for a flash, email provides a tried and true marketing outlet that continues to deliver excellent results. Add email to your next campaign to experience its unmatched advantages.