Vital Email List Maintenance Tips

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Email marketing can reap great benefits. But there are challenges Today more than ever, email marketing relies on a relationship between the sender and the subscriber. Here is an interesting statistic: 68% of Americans say they based their decision to open an email on the “from” name. – Campaign monitor What statistics such as the above reveal is, the relationship …


How to Set and Track Marketing Goals

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According to the Digital Marketing Association: Email marketing has a ROI of 3800% and 60% of marketers use conversion rates to evaluate in emails effectiveness. Email marketing clearly is the most effective marketing tool in your arsenal. The only way to know if you’re doing it right is to track your efforts. The best practice towards any aim in life …


How To Build Your Email List From Scratch

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According to a report by McKinsey, “Email is 40 times more effective at acquiring new customers than Facebook or Twitter.” Plus, Campaign Monitor states that: “You are 6 times more likely to get a click-through from an email than a tweet.” So what do statistics like the above tell us? Sure, prospects may be hanging out on social media sites …