Peopleaskme,“Hey,whatisthesinglemostimportantpieceofadviceyouwouldgivemeasamailer?”Myanswer?“Floss.”Butnearlyasimportantandthreetimesaspertinentwouldbe“Blend.”Blend.It’sthesecretingredientofallsuccessfulmailers.Whetherit’snewdata,clickers,orcreatives,rememberthemailer’smantra-[…]
“Mobilehasarrived.”“Mobileisimportant.”“Mobileistakingover.”Weknowalready.Wegetit.Totheaffiliatemarketingindustry,mobileislikethatbigasteroidinArmageddon.It’sgoingtosmashintotheplanet,impacteverypersononearthandcauseustohateBenAffleck.(Evenmore)Mobileisindeedthatpowerful.[…]
It’saclassicmatchup.Jolievs.Aniston,Wolverinevs.Hulk,CPAvs.CPC.Ifyouaskaffiliatemarketerstheiropiniononthetopic,youriskawakeningtheirinnerManson.Aplethoraofplatitudesandprofanitywillraindownuponyouasyourfrightenedmindracestofindameanstosomehowwithdrawthequestionentirely.[…]
Peopleaskme,“Hey,whatisthesinglemostimportantpieceofadviceyouwouldgivemeasamailer?”Myanswer?“Floss.”Butnearlyasimportantandthreetimesaspertinentwouldbe“Blend.”Blend.It’sthesecretingredientofallsuccessfulmailers.Whetherit’snewdata,clickers,orcreatives,rememberthemailer’smantra-[…]