Announcing the 2012 OnMedia 100 Top Private Companies
Coupled with the socialization of everything, Madison Avenue is boldly charging into the future, reinventing the establishment with new, invigorating products and services.
AlwaysOn is especially excited to announce this year’s OnMedia 100-the top emerging companies creating new business opportunities in the world of media, advertising, marketing, branding, and public relations.
The AlwaysOn editorial team, along with partners at DFJ Gotham Ventures, Azure Capital, Flybridge Venture Capital, Greycroft Partners, Canaan Partners, FirstMark Capital, NEA, KPMG, Highland Capital Partners, and industry experts across the globe, scoured the entrepreneurial community to identify the top 100 private companies that are disrupting the digital media and advertising world with new products and services, while at the same time creating high-growth businesses that offer huge upside potential for investors.
This year’s OnMedia 100 represents mature, forward-thinking media companies in a year charged with disruptive change. Web-fueled TV is finally becoming a reality and, coupled with robust social platforms, provides a rich, new consumer base open to creative, targeted advertising and marketing products. Smartphone and tablet adoption continues to accelerate, challenging the entertainment and content world to transform itself into a global, consumer-focused industry.
As entrenched, legacy institutions are faced with the socialization of everything, this year’s digital media, advertising, and marketing startups are boldly charging into the future, ready to reinvent the establishment with new, invigorating products and services. On the back end, analytics companies are gaining access to a richer, deeper pool of data and providing marketers and advertisers with consumer profiles that deliver on the promise of reaching specific audiences with meaningful, actionable messages.
This year’s OnMedia 100 companies are leaders amongst their peers and developing game-changing approaches and technologies that are likely to push outside the bounds of existing markets. Companies were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Congratulations to all the 2012 OnMedia 100 winners. As the top venture, capital-backed media companies continue to bring new, innovative products and services to the world, they’re pioneering new ways to provide quality content and reach engaged audiences with meaningful messages. The OnMedia 100 companies are keeping pace with new technology developments, once again proving that the Global Silicon Valley is driving the transformation of digital media and entertainment.