Inaworldwithsomanyoptions,retailersandcompaniesarelookingforalternativewaystoretaintheircustomers.Indoingsotheyarethinkingoutsidetheboxandcombiningthefunofgamingwiththeabilitytogainandretainloyalcustomers.Retentioncanbecostly,soifacompanycankeepacustomer[…]
Newdatareportsthat79%oftop-performingcompanieshavebeenleveragingthepowerofmarketingautomationformorethantwoyears.Asadoptioncontinuestogrow,marketersareclearlyseeingthevaluemarketingautomationbringstocustomeracquisitionandretention.Whereimplemented,automationsolutionscanamplifyyourROIwithboostedreach,engagementandevendriverevenuewhileexpeditingyour[…]
InthelandsofB2CandB2Badvertising,nooneisastrangertotargeting.However,arecentstudyreportedthat76%ofmarketersdonotutilizebehavioraldatainsegmentationortargeting.Italsoshowedthatonly38%believetheyarecapableoftargetingprospectsversusreturningcustomers—concludingthat“there’sadisconnectbetweensegmentation[…]
Morethanonefriend,thisweek,hasasked:“WhatdoesdumpingabucketofwateronyourselfhavetodowithALS?”Theanswer?Onthesurface,absolutelynothing—butnowthatyou’retalkingaboutamyotrophiclateralsclerosis(ALS),theansweris“everything.”The#ALSIceBucketChallengeandsimilarsocialcampaignstakeadvantageofthebasicprinciplesof[…]
Digitalmarketingisscarytosomebecauseit’sextremelyeasytotellwhatworksandwhatdoesn’t.Itsoundscounterintuitive,butthisisintimidatingbecauseitmeansyouwillcomefacetofacewithfailure.Knowingwhattodowiththatfailureiswhatwillmakeyousuccessful.Ifyouseesomethingthat’snotworking[…]
Toughquestion,thoughagoodone,becausethesuccessfulpublisherprogramdoesn’thappenbyaccident.Infact,therearemanyfactorscontributingtoapublisherprogram’sabilitytoriseaboveitscompetitionandbecometrulyprofitable.Onefactoristhelevelofinvestmentbyacompanyinthelongevityandgrowthofthatpublisherprogram;[…]
Theworld’slargestadvertisingagencieswieldthepowerofpsychologyeverydaytoinfluenceconsumerstoactortobuy.Youshouldbedoingittoo.Thesetacticswork.Evenbetter,theymostlydon’tcostadimetoutilize.Furthermore,thesearenot“selling”techniques.Theyaretechniquesinwhichtospeaktoaprospect’s[…]
Manycompaniesandmarketersarewaryofcomparingtheirproductsorbrandtothecompetition.Youhearthingslike:“Isn’tthathelpingpromotemycompetition?”Theansweris:No.Ifyouthinktheconsumerisn’tcomparingtheproductorbrandtoyourcompetition,youarebeingnaive.Ofcourse,theyare.Thisarticlewilltell[…]
Inaworldwithsomanyoptions,retailersandcompaniesarelookingforalternativewaystoretaintheircustomers.Indoingsotheyarethinkingoutsidetheboxandcombiningthefunofgamingwiththeabilitytogainandretainloyalcustomers.Retentioncanbecostly,soifacompanycankeepacustomer[…]